Month: August 2023

Call it the lovechild of dynamic creative optimization and contextual advertising. On Thursday, audio marketing platform Instreamatic released a product for connected TV that generates multiple audio variations for the

The post This Audio Startup Is Using AI To Generate ‘Contextual CTV Ads’ appeared first on AdExchanger.

No explicit successor was named, but former Merkle Chief Media Officer Liz Rutgersson was named CEO of iProspect North America.

Magnite’s still enamored of CTV. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million.

The post Magnite And CTV: Together Forever (Or At Least In Q2) appeared first on AdExchanger.

After moving out of September due to the ongoing writers and actors strikes, the Emmys has locked in a new airdate. Top Line The Television Academy and Fox announced today that the 75th Emmy Awards will air Monday, Jan. 15, 2024, at 8 p.m. on Fox, making it a Martin Luther King, Jr. Day telecast….

Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0,

The post AppLovin Had An Impressive Q2, Crediting Its Investments In AI appeared first on AdExchanger.

Players are able to re-experience the music from the original “Hamilton” show while completing interactive themed activities among historical set pieces.

In her new role, Delphine Fabre-Hernoux oversees data and analytics across GroupM’s Mindshare, Wavemaker and EssenceMediacom units.

NewsGuard, a pioneer in the field of rating the reliability of news and information sources in digital media and linear TV, this morning announced the rollout of a “reliability ratings” service
covering top CTV and OTT news channels.

A production crisis brought on by the Hollywood writers’ and actors’ strikes has left a void in an annual rite of summer for the nation’s TV columnists.