Month: August 2023

Among the early use cases of AI within newsrooms appears to be fighting AI itself. The New York Times updated its terms of services Aug. 3 to forbid the scraping of its content to train a machine learning or AI system. The content includes but is not limited to text, photographs, images, illustrations, designs, audio…

Since taking over Twitter, Musk has made mistake after mistake. His latest decision proves that he has never understood the average Twitter user—or doesn’t care to build a platform for them.

Data from Mattress Firm’s podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The retailer ran a branded podcast called “Chasing Sleep” with iHeartMedia’s Ruby content studio, which talked to experts and everyday people with unusual schedules, like ER doctors and ultramarathoners, about how to achieve good sleep. The…

The father of modern computing would have opened his arms to ChatGPT. You should too.

A “Where Are They Now” epilogue for the golden years of Crispin Porter + Bogusky would be endless as seemingly every major shop has a connection back to the glory days of Crispin. Those days are gone, as are the clients–Burger King, Mini, Truth and many more–that benefited from Crispin’s genius. MDC Partners and later…

Google’s early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic–which typically constitutes their largest source of readership–and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers’ organic search…

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Over the years, influencer marketing has gone from a nice-to-have to must-have when it comes to marketing strategy. The momentum influencer marketing has picked up isn’t slowing anytime soon – the industry is expected to be valued at $21.1 billion this year, according to Influencer Marketing Hub, a resource for the industry.

From the rise of micro influencers to updated guidelines from the Federal Trade Commission, keeping up with the changes isn’t an easy task. Once-hot trends have cooled off, replaced in some cases by a yearning for more authenticity.

For a comprehensive look at the ups and down of the influencer marketing industry, find what’s in and what’s out below. And let us know what we missed.

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It’s earnings season, hence a slew of compulsory report cards released by publicly traded companies with disclosures that are typically interpreted as a barometer of challenges (and opportunities) for the wider market.

Last week saw two of the more notable companies from the post-pandemic ad tech gold rush (the titans of the online ad measurement sector: DoubleVerify and Integral Ad Science) make their disclosures with announcements some deem emblematic of wider market trends.

These are shifting sands everyone must make adjustments for, with one widely held interpretation is that both DoubleVerify and IAS believe that next year will see the final demise of third-party cookies.

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This week brought the eagerly anticipated U.S. debut of the social media app, WeAre8, as it steadfastly pursues its widely covered mission to reshape the very foundation of social media interaction. This ambitious endeavor follows closely on the heels of its initial introduction in the U.K. in 2021, Australia in 2022 and New Zealand in June. It’s a good moment to reflect on WeAre8’s progress so far and the potential pathways that lie ahead.

While it’s hard to say for sure on what those pathways might look like, the pitch deck WeAre8 used to secure ad dollars in the U.K. provide a telling glimpse into what U.S. marketers can anticipate. The deck goes to great lengths to present the social media network as being “The Peoples’ Platform”, a place that “doesn’t tolerate hate, is better for the planet, puts money in your wallet”, in its opening slides. 

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