Month: August 2023

As if Trump-Biden weren’t enough, two of America’s most prominent CEOs may actually duke it out.

Far from being open to all, admission is restricted by arbitrary district lines.

Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $2 billion in global commerce billings for the agency. The retail media space is ballooning, and not just at UM. By…

Democrats keep winning referendums, by a lot, even in Republican-leaning states.

PubMatic reported meager YOY revenue growth in Q2, up just a smidge to $63.3 million from $63 million in Q2 of last year.

The post Q2: PubMatic Licks Its Wounds As Growth Remains Flat appeared first on AdExchanger.

Last year, cat food brand Fancy Feast hosted a restaurant pop-up called Gatto Bianco, where people could eat like their feline companions. After garnering buzz among cat lovers, the brand’s marketing team faced a daunting challenge. “How are we gonna top that for 2023,” recalled senior brand manager Amanda Zaydman. Its answer: in celebration of…

The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel.

The post Cadent Switches Private Equity Owners, Sets Sights On Omnichannel appeared first on AdExchanger.

Anyone who has suffered from tennis ankle, air guitar back, scrolling finger or bicycle seat butt can relate to a character named Randy Falcon, the star of a new ad campaign for cannabis brand Cheeba Chews. Except those are fake ailments, with Falcon appearing as an accident-prone comedic narrator in a long-form video inspired by…