Salesforce is not new to artificial intelligence (AI), having used the technology through its platform in various ways for the last decade. But, as with most tech companies, it has faced a surge in interest from customers in recent months, asking about the potential and pitfalls of generative AI (GenAI). Those questions are now part…
Pearls Before Swine by Stephan Pastis for Tue, 08 Aug 2023
Grimes Wants to Be Less Famous (and Replaced by AI)
C, better known as Grimes, talks with us on Have a Nice Future about everything from AI-generated music and art to education and politics—and about the idea of “traditional masculinity.”
This AI Company Releases Deepfakes Into the Wild. Can It Control Them?
UK unicorn Synthesia offers clients a menu of digital avatars, from suited execs to Santa Claus. But it has struggled to stop them being used to spread misinformation.
Loki and Michael Scott Walk Into a McDonald’s: Brand Serves Up Iconic TV and Film Orders
George Costanza in Seinfeld treats his date to a Big Mac, while The Office boss Michael Scott loves a Filet-O-Fish. Troy Dyer in Reality Bites enjoys a Quarter Pounder with cheese, and the characters in I’m Not Rappaport are “exceedingly fond of McNuggets.” Even fictional characters in TV and movies eat McDonald’s sometimes. The brand…
Exclusive: Netflix Closes First Upfront, Doubles Ad Tier Monthly Active Users to 10 Million
Netflix is officially crossing the upfront finish line for the first time. Adweek has exclusively learned the company has closed its first upfront and doubled its monthly active users globally to more than 10 million ad tier users. In May, the company announced its ad tier had nearly 5 million global monthly active users. For…
Hyper-Realistic CGI Ads Are Taking Over Your City, And Your Timeline
A giant Barbie towers over Dubai’s business district, unfixing her long limbs from a plastic Mattel box as high as the Burj Khalifa skyscraper. Meanwhile, in London an underground carriage adorned with eyelashes rolls into a station, coating them with a lick of Maybelline’s “Lash Sensational” mascara on the way. These aren’t real ads, they’re…
Why Brands Like Reformation, Peak Design and Ettitude Are Showing Up on a Carbon Accounting App
A new feature on carbon accounting app Commons steers people toward more sustainable brands, encouraging swaps to lower their overall climate impact. Commons, which connects to peoples’ financial institutions to track the carbon emissions related to each purchase, highlights brands that maintain a Climate Neutral certification–demonstrating that they’ve measured and reduced their carbon emissions and…
Can a Creative Agency Reshape Portland?
Like any other city, Portland, Oregon exists beyond its borders as the image others project from it. If that tableau features alabaster creatives in thrift-store ensembles pedaling tall bikes from their afternoon coffee shop to their evening’s craft brewery, that’s what visiting outsiders will expect. If Portland’s name is tied to a stream of images…
Meta’s Head Of Online Sales On What It Means To Run A ‘Leaner’ Company
We spoke with Justin Osofsky, Meta’s head of online sales, operations and partnerships to get a pulse on the state of Meta’s business, including automation, AI and Threads, of course.
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