Less BS, More Facts, Some Opinions
BuzzFeed is “laser focused” on using AI-generated content to drive audiences to its owned-and-operated platforms and away from social media, CEO Jonah Peretti told investors.
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The “Winner Take None” category of VC investments. Plus: Ad revenue is a shrinking slice of income for news publishers.
The post The Winner Take None Investors; Losing On The News appeared first on AdExchanger.
This week’s Future of TV Briefing looks at how platforms are pulling creators toward longer videos while brands push for shorter fare.
Creators may be feeling a little more stretched than usual these days. As much as TikTok and its ilk have pulled the video pendulum toward short-form video over the past few years, it’s been swinging back toward long-form lately, though brands continue to tug creators toward the shorter fare.
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Another earnings window, another round of contrasting outlooks on what is an undeniably tumultuous period for advertising and media.
And while we’re in these trying times, executives spent this latest earnings season circuit showcasing their numbers to investors wrapped in enough jargon and corporate speak to make you dizzy.
Here’s a breakdown of some of the biggest offenders — of what they said and our interpretation what they were actually getting at.
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As the NFL season approaches, brands are stepping up their marketing efforts in anticipation of kickoff on Sept. 7. Brands including Verizon and PepsiCo are offering giveaways — handing out jerseys, NFL Sunday Ticket sports packages, and tickets to games — to engage with NFL fans and find potential customers among them.
The popularity of live sports has led brands to tie themselves to football in as many ways as possible. In order to attract followers and NFL fans to Verizon’s MyPlan service, which includes NFL’s Sunday Ticket sports package free of charge, Verizon is employing digital advertising on Instagram and Fantasy Football sites, while also making original content on Instagram.
Pepsi, meanwhile, is advertising giveaways of the number zero jersey via a contest. The number has not been used on NFL jerseys since 1972 as the league wanted numbers 1-19 to be reserved for kickers. (The NFL lifted the restriction earlier this year.) It’s yet another way to generate hype and buzz ahead of the season.
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iHeartMedia, Spotify and Acast reported revenue growth between 12% and 31% year over year in their podcast businesses during the second quarter of 2023, with better performance compared to the first quarter of this year.
Executives told shareholders they are seeing improvements in the U.S. ad market and are bullish on continued growth in the third quarter and beyond.
During the three companies’ earnings calls, podcast execs discussed how they’ve shifted their strategies to be more mindful of overhead spending amid the podcast bubble bursting. They also outlined the ways they believe generative AI tools can help podcast creators and ad buyers.
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As the use of artificial intelligence and augmented reality filters continue to rise, Polaroid is pitching its products as relief from an overly digital world.
The camera and film maker is working with influencers – both up-and-coming and established photographers – to tout the beauty of imperfection that comes from using its analog products. By working with a variety of influencers, the brand is seeking to appeal to younger generations like Gen Z while courting older generations who may be nostalgic for a time when they used Polaroids.
“We’re surrounded by the digital world, by AI, and the ultra-filtered,” said Patricia Varella, Polaroid’s creative director, who added that the analog quality of the brand makes it unique. “We’re arriving at a moment where it makes sense for us to play in this real-life territory and talk about imperfections. Our product actually embraces that. It’s real.”
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