The agency will be aligned with the Dentsu Creative network, under which all of the holding company’s creative agencies outside of Japan are now organized.
Retail Data Firm Circana Builds a New Brand From the Ashes of Acronyms
What are “information resources?” What is a “purchase diary panel?” What is an indri, and would people necessarily associate a Madagascar lemur with data? When scan-based consumer data firm IRI merged with consumer market research agency The NPD Group a year ago, the newly formed company’s marketers asked all of the questions above as they…
Assembly Bags Vera Bradley
Stagwell’s assignment for the iconic bag and luggage lifestyle brand covers North American and is effective immediately.
Pearls Before Swine by Stephan Pastis for Wed, 30 Aug 2023
AI To Become 2023 Holiday Shopping Guide
How will AI influence what and when consumers buy? A report by Aki Technologies finds that awareness of AI use is high, and many shoppers are receptive to using the technology for their holiday
shopping.
shopping.
X To Allow Ads From Political Candidates, Parties
Critics will be closely watching implementation of policies around opening up X for all types of political ads, not just the “cause-related” variety allowed since January.
Buyers Struggle to Find Quality Video in the Open Auction
Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video. Earlier this summer, YouTube faced a backlash from some buyers after research outfit Adalytics found that ads often aired not on YouTube videos themselves, but on the Google Video Partner network. Some buyers redirected their…
Cosmopolitan Kills Travel Booking Product CosmoTrips Following Leadership Change
The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series of leadership changes among the Hearst Magazines advertising…
Deion Sanders and Nick Saban Face Another GOAT in Aflac College Football Spot
The 2023-24 college football season is nearly upon us, and Aflac is bringing back some familiar faces in its new sports marketing creative. Coaches Deion “Coach Prime” Sanders and Nick Saban have reunited with the health insurance brand for its annual college football campaign, building off last summer’s introduction of the Aflac Duck’s archenemy, the…
Clash of Republican Battle Bots Raises Usual Debate Questions
The 2024 presidential campaign debates have arrived, and so has the quadrennial debate about them.