Month: August 2023

In 2021, Heineken’s tequila-flavored beer Desperados launched an app called “Rave to Save” that let people convert their dance moves into donations to nightclubs hard hit by the Covid-19 pandemic. Clubs may be reopened now, but for many people, the cost-of-living crisis has dampened summertime’s typical party spirit. Desperados wants to inject more fun into…

Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is restricted to ClearLine.

The post Magnite Brings In More Retail Data – But Only For Agencies Using ClearLine appeared first on AdExchanger.

On this episode of Brave Commerce, Sucharita Kodali, vp and principal analyst at Forrester, returns to the podcast to discuss the state of the consumer economy, including the impact of inflation, interest rates and consumer spending. Kodali sheds light on the resilience of the U.S. economy despite challenges such as our current inverted yield curve….

“Society and our planet need technology that serves us and I am excited for the United States being ‘united’ in a new social home that is built on community, purpose and love,” she says.

Reporting earnings down 6% for Q2 and 5% for the first half, Penn cited “sequential quarter-over-quarter improvements” and the explosive promise of generative AI.

Whereas some CDPs store copies of data to do identity resolution, composable CDPs are natively designed to integrate with data cloud warehouses, like Snowflake, AWS, Databricks or Google’s BigQuery, says

The post ‘Composable CDP’ Simon Data Raises $54 Million appeared first on AdExchanger.

LL Cool J, Shania Twain, Pitbull, Gloria Estefan and other top music stars will meet their biggest fans on “Superfan.”

Mobile app WeAre8–which launches in the U.S. today, Adweek can exclusively share–aims to offer a social media alternative to hate speech and misinformation. Its ad model lets people opt in and get paid to watch ads. That money can then be withdrawn or directed to charitable causes such as Feeding America, Save The Children and…

The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing

The post Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy appeared first on AdExchanger.

Banks and payments companies have long penalized sex workers. Many thought crypto would be a solution, but now exchanges are dumping them too.