Month: August 2023

You don’t have to know who Millie Jackson is to celebrate hip-hop’s 50th anniversary. The rulebook doesn’t demand that fans had to listen to the Jay-Z/Nas “Ether” battle on Hot 97, play “If I Could Go” in their car or hear half of New York’s rap royalty call her “Ma” to appreciate Angie Martinez. You…

New data from the 4A’s showed a stunning lack of progress in diversity, equity, inclusion and belonging (DEIB) at the highest levels of agencies. According to the 2023 Diversity in Agencies Survey Report, 73% of agency CEOs, owners and C-suite employees identified as white in 2021. In 2022, that number jumped sharply to 90%. Black…

On the surface, Paramount doesn’t appear to be doing too hot. Paramount+ only added about 750,000 global subscribers this quarter, now totaling 61 million. That growth is small potatoes compared

The post Paramount Subscribers Are Flat, But A New Bundle Means Fresh Streaming Revenue appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad tech vendors nowadays after suffering through incidents involving sequential liability,

The post Will Claw-Backed Pubs Hold A Grudge?; Advertisers Want Show-Level Info Again appeared first on AdExchanger.

As influencer marketing continues to mature, a common concern has bubbled up: Oversaturation. If more and more young people want to become influencers (they do) and more accounts are garnering major followings (they are — nearly 40,000 accounts on TikTok have over a million followers), then could we be nearing some kind of influencer marketing tipping point? 

At least one influencer believes so. Josh Ostrovsky aka The Fat Jewish recently told CNN that, “Eventually there will be too many influencers, the market will be too saturated and the value of influencer posts will continue to plummet. It’s a very standard value proposition. The more people join, the more options there are for the brands — the less each influencer is worth.” Of course, Ostrovsky said this in an interview hawking his wine brand and touting the need for a venture outside of traditional influencer marketing. 

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In 2020, the U.S. Federal Trade Commission put out a call for advertising experts to advise the regulatory body on advertising and privacy. Raashee Gupta Erry, then a director at GroupM’s Essence, answered that call.

Gupta Erry initially took an interest in the privacy side of the ad industry in 2018 when working with clients to prepare for Europe’s General Data Protection Regulation privacy law. Joining the FTC offered an opportunity for her to get a U.S. perspective on privacy regulation from the inside — and for the government regulator to get a peek under the hood of the ad industry from an insider whose experienced spanned brand side at Volkswagen and Samsung, agency side at Essence and Digitas and ad tech side at Neustar.

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Lysol is taking a product placement approach to working with influencers for TikTok. The household cleaning brand is investing in the creator economy to pitch its new product, the Lysol Air Sanitizer, which works like an air freshener to sanitize the air, as a way to garner interest in the product.

“It’s really about inserting the products into everyday moments that influencers can bring to life, which is very different from how we typically talk about our products in the media,” said to Benoit Veryser, vp of marketing at Lysol. “Influencers can help generate buzz and content for new products in a way that typically we cannot do.”

With this product, Lysol is looking to expand what its brand is known for beyond a surface cleaner with its new air sanitizer as well as appeal to Gen Z. The brand is investing in the creator economy as it is a growing space with its planned influencer strategy, much of which is focused on working with TikTok influencers. Rather than having micro-to-nano influencers to pitch the new product in a 15-second video, the brand wants them to insert its air sanitizer into their TikTok videos and vlogs as a product placement spot, according to Veryser.

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This story was first published by Digiday sibling WorkLife

Pre-Covid, employers didn’t think too much about the productivity question. Employees had their butts in chairs in the office for at least eight hours a day, which had to mean they were doing their jobs, right? 

Not exactly. 

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Google’s long, protracted journey toward advertising without third-party cookies just hit another twist.

Ad tech vendors — the largest ones at least — still aren’t sold on the idea. 

If they were, their response to the latest indications of those cookies’ imminent disappearance, after several false starts, would be more decisive. 

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As the writers and actors strikes continue to disrupt the entertainment industry, Paramount added a modest 700,000 subscribers to its main streaming service, Paramount+, the company announced during an earnings call this evening. The gain is far smaller than the 4.1 million subscribers it added last quarter; however, along with the additions, the company’s subscription…