Zoom’s Updated AI Policy Draws Concern From Privacy Experts

Zoom has made changes to its AI strategy–twice. The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial intelligence/machine-learning models, without giving customers the option to opt out. Soon after a public outcry, the platform made more changes to its terms of service….

Do Your Homework: The Strategy Behind Effective Creator Marketing

One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change with culture, consumer behavior and the overall digitization of the world we live in. Nothing we do today is done the same way we used to do it, and influencer marketing is certainly no exception….

Adweek Podcast: Why the Future of the US Women’s Soccer Brand Will Shine Bright for Years to Come

It was a heartbreaking exit for the U.S. Women’s National Team (USWNT) this World Cup. But the future of the brand still looks bright, thanks to the foundation laid down by key players throughout the sport’s history. In the latest episode of Yeah, That’s Probably An Ad, Adweek Europe brand editor Rebecca Stewart and community…

Microsoft’s AI Red Team Has Already Made the Case for Itself

Since 2018, a dedicated team within Microsoft has attacked machine learning systems to make them safer. But with the public release of new generative AI tools, the field is already evolving.

Meta Is Reverting To SKAdNetwork 3 Due To A Bug In Apple’s Attribution Tech

Less than two weeks after finally ramping up its adoption of SKAdNetwork 4, Meta is rolling back to version 3 following a bug in Apple’s system that messed with conversion

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