Month: August 2023

NFL star Travis Kelce is throwing a penalty flag on your TV setup. In a new campaign extension for DirecTV’s brand strategy platform “TV Without Compromise,” the Kansas City Chiefs tight end and Super Bowl winner gets overly direct, telling viewers they’re watching football all wrong. Through a series of spots, Kelce roasts fans for…

The delay was announced a week after X expanded its Ad Revenue Sharing program for creators globally.

The in-cinema advertising company National CineMedia is bringing programmatic ads to movie theaters later this year.

The post Programmatic Ads: Coming Soon To A Theater Near You appeared first on AdExchanger.

As game developers wrestle with the challenges and opportunities of incorporating AI tools across the industry, those same tools continue to increase in complexity.

The search is on for America’s ugliest house in HGTV’s summer series.

For jobs site Indeed, its efforts in using data clean rooms to reach audiences–and ultimately, grow revenue–are paying off. Indeed’s revenue comes from employer sign-ups advertising job vacancies on its site. Thanks to its integration with Disney’s data clean room, the company has grown new audiences to convert to using its services, driving revenue that…

Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the upfronts buying cycle–where both connected and linear TV is sold–was slower than it’s been in years. In addition, large TV publishers such as Disney and…

Building a bomb shelter should never have been in any agency’s office plans, but the daily truth in Ukraine makes that a necessity. And for Polina Blyzniuk, catching up on work in a shelter has become a comfortable alternative to refreshing her phone for bad news. “Even when there’s an air alert, it’s easier to…

Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the “search” icon button. It led her to the “Discovery” tab, where up popped an image carousel showcasing famous women with numbers written across their body. The figures detailed each woman’s weight and measurements. After interacting with that…