Less BS, More Facts, Some Opinions
European regulators are losing their patience with companies that attempt to use legitimate interest as their legal basis for processing personal data. Meta is learning this the hard way.
The post It’s Better To Ask For Permission Than Forgiveness (In Europe And In General) appeared first on AdExchanger.
Though some early media coverage of the program suggested participants will get greater access to Roblox-provided data, that’s not actually the case. But partners will get a direct line to
The post Through The Portal: A Peek Inside Roblox’s Partner Program appeared first on AdExchanger.
Google’s protestations about TrueView’s media quality aside, two questions remain: Why is any of this happening, and why is change unlikely in the short term?
The post Google TrueView: The Beatings Will Continue Until Buyer Morale Improves appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday. The agency holding company
The post WPP Must Bridge A ‘Shortfall’ In The US; Amazon Opens Whole Foods To The Whole SKU appeared first on AdExchanger.
Independent agencies are hoping to stand out from the holding companies and smaller agencies by developing their measurement capabilities using marketing mix modeling — especially in this economy.
Marketing mix modeling (MMM) is a statistical approach used to look at sales and determine impact and ROI based on historical data. (Here’s a full Digiday WTF on what it means).
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
On the heels of OpenAI’s ChatGPT emergence, generative artificial intelligence has become the industry’s latest shiny new technology that has captivated advertisers. At least 71% of agencies have taken AI and run with it, leveraging things like chatbots and language modeling for internal processes.
Clients, however, haven’t exactly been clamoring to get their hands on AI solutions, agency executives say.
“There are very, very few clients out there that are wanting to lead the pack,” said Mark Singer, U.S. chief marketing officer at Deloitte Digital. “They’re all sort of going, ‘This is super interesting. Let me see what it does’.”
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Chipotle’s largest investment in esports to date defies conventional wisdom.
It’s spending its money in an area where few non-endemic brands have gone before: fighting games. The violent content on show in so many fighting games has been a turnoff for many mainstream brands. It has created an opening that Chipotle is intent on filling to reach what is widely known as one of marketing’s most hard to reach audiences.
At Evolution Championship Series, the annual fighting game championship held in Las Vegas last weekend, Chipotle was everywhere. The restaurant brand became one of the tournament’s presenting sponsors this year, highlighting its effort to reach the competitive gaming audience in ways that differentiate Chipotle from the glut of brands partnering with larger esports leagues or teams for the same purpose.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
In this rollercoaster of an ad tech market, publishers are displaying nerves of a high-strung chihuahua in a thunderstorm.
And who can blame them?
These past few months have been an agonizing ordeal.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
When it comes to digital advertising, ad-blockers have often been at odds with the ad-tech world. Often portrayed by trade groups as a threat to the ad-funded economy, ad-blockers users conversely see them as heros for data privacy and user experience. But now, Eyeo — the parent company of Ad Block Plus — has poached a key Google employee to become its new chief product officer.
Vegard Johnsen, who joined Eyeo as CPO last week, has spent the past decade at Google working on a number of key initiatives from combatting ad-fraud to working on product management efforts related to ad-blocking, consent management and various monetization tools. (He was previously COO at Spider.io before Google acquired the startup in 2014.)
“I actually moved my whole family over to the U.S. [from London] to work on how to improve the ad experience online,” Johnsen said. “Google has been serious about that for a very long time…How do you improve the user experience such that people didn’t really want to install ad blockers?”
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
People have used OpenAI’s ChatGPT to bypass publishers’ paywalls. So how can publishers protect their subscription businesses against generative AI chatbots siphoning their subscriber-only content?
Digiday checked in with publishers, paywall management companies and consultants to find out, and their answers largely boil down to a need for generative AI chatbot makers to signal when they are trying to access publishers’ content so publishers can treat them similarly to search engines’ content crawlers.
Generative AI chatbots like OpenAI’s ChatGPT work in a similar way to search engine bots, which crawl and collect information from sites to surface them in search results. While OpenAI suspended this feature last month, Google’s Bard and Microsoft’s Bing have not yet formally turned off the bot’s ability to do this.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.