Yes, Brands Can and Should Still Partner With Actors

Now that Hollywood’s actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent partnerships with brands and commercial work may be impacted. Not only are actors permitted to work in commercials during the strike, but this is a great time…

The Senate’s AI Future Is Haunted by the Ghost of Privacy Past

The US Congress is trying to tame the rapid rise of artificial intelligence. But senators’ failure to tackle privacy reform is making the task a nightmare.

WBD: Higher Upfront Volume, Zero Price Gains

Warner Bros. Discovery says total dollar volume for upfront deals is tracking higher, but pricing looks to be virtually flat or slightly down vs. a year ago. “Our volume is up and our price levels are
consistent with the prior year — a very good result in a tough market,” said David Zaslav, WBD CEO, during the company’s Q2 earnings call Thursday. A year ago, WBD said it closed those TV ad deals at
$6 billion in total upfront ad commitments.

X Renames TweetDeck, Makes It A Subscriber-Only Feature

X, formerly Twitter, has renamed its tweet management and scheduling interface TweetDeck “XPro.” The company’s TweetDeck page on X now reads: “a new & improved Pro is now here.”

Amazon Reports Strong Demand For Advertising And AI Services

Amazon reported Thursday that Q2 revenue rose 11% to $134.4 billion with AI, cloud services and advertising playing a major role in the increase.

Instagram’s New Safety Feature Cuts Down On Unsolicited DMs

Instagram is launching a safety feature designed to help protect users – and particularly women – from receiving unwanted images and videos in their direct messages. The platform began testing the new
feature in June.

The Dynamic Career Journey of Frances Allen, CEO of Checkers & Rally’s Drive-In Restaurants

Frances Allen, the CEO of Checkers and Rally’s Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen’s career began in the advertising industry, where she honed her skills and gained valuable experience. However, she soon realized that she had…

IAS Shakes Off TrueView Scandal, Credits Social For A Strong Q2

Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.

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