FuboTV shot up 41% in revenue to $305 million in Q2 for its North American operations — driven by 23% more subscribers, which are now at 1.17 million.
WPP Shares Fall On Slower Q2 Growth, Reduced Full-Year Outlook
The company reported a 4.1% organic revenue decline in North America in Q2, citing lower revenue from technology clients.
Brave Severs Ties With Bing, Offers Own Video And Image Results
After several months in development, Brave Software, maker of the privacy-focused Brave web browser, now will index and serve its own images and videos in an effort to end its dependency on other
search engines, such as Google and Bing.
search engines, such as Google and Bing.
American Media Brand History X
If I could interview Elon Musk right now, the first thing I’d ask is, why “X?” Do you understand the generic brand meaning? Or are you just being ironic and trying to “own” ad pros who put brand
equity on a pedestal?
equity on a pedestal?
WPP CEO Mark Read on ‘Disappointing’ New Business Growth, Utilizing AI and Elon Musk’s X
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world’s largest agency network, has lowered its growth projection for the year from 3%-5% to 1.5%-3%, partially due to a the “disappointing” addition…
Amazon Advertising Fuels Another Growth Spurt, But Investors Only Have Eyes For AI
Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $100 billion overnight – and it did so with a major assist from its
The post Amazon Advertising Fuels Another Growth Spurt, But Investors Only Have Eyes For AI appeared first on AdExchanger.
Pearls Before Swine by Stephan Pastis for Fri, 04 Aug 2023
The Infinite Sadness Of ‘Alice Hart,’ And TV In General
What do people get out of watching stories of tragedy and sadness?
McDonald’s Raises Its Arches Again in an Infectious Ode to Summer
McDonald’s “Raise Your Arches” campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with people playfully raising their eyebrows at each other to reference its iconic golden arches–without ever mentioning McDonald’s name. Now the fast-food chain has continued…
As GenAI Content Explodes, So Does the Need for Watermarking
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to implement guardrails to help make invisible watermarking safer and more transparent. Meta’s Instagram appears to be testing new notices to identify content created or modified by AI….