Month: August 2023

A movement is afoot among players in the plant-based food space to form a coalition to boost sales and combat stepped-up attacks from Big Agriculture, with an ultimate moonshot being the category’s version of iconic ad series like “Got Milk?” and “Beef, It’s What’s for Dinner.” But what, exactly, would such a campaign look like?…

A great creative idea needs a champion. Without one, many ideas would never reach consumers. Imagine a world without “1984,” “The Man Your Man Could Smell Like” or “Taste the Rainbow.” It would be a lot less colorful, without the many seemingly far out campaigns that have become iconic not only in the ad world…

The European Union is desperate for its own artificial intelligence giant. German startup Aleph Alpha might be its best hope.

The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using them in video spots for the 2023 Toyota bZ4X, an

The post SoCal Toyota Dealers Vroom With Interactive Video Ads appeared first on AdExchanger.

Instacart’s S-1 makes more references to advertising than it does to “delivery,” “pickup” or “CPG.”

The post Instacart Is An Advertising Company As Much As It Is A Grocery Delivery Service appeared first on AdExchanger.

Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome them. 

The post The Supply And Demand Challenges Standing In The Way Of Retail Media Growth appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list

The post Publishers Block ChatGPT’s Content Crawlers; AI Accelerates Ad Fraud appeared first on AdExchanger.

More than perhaps any ad technology before it, generative AI has the potential to be a leveler of playing fields when it comes to what agencies can bring to bear for their clients. Smaller agencies that learn to wield generative AI’s seemingly limitless potential can pull off anything their larger competitors can.

John Connors, CEO of Boston-based independent agency Boathouse, has always been a bit of a contrarian relative to his agency peers both large and small. And when it comes to AI, he believes too many agencies are leveraging the tech to show off more than deliver results. He said he’s looking to generate more concrete results for Boathouse’s clients, which include the American Diabetes Association and Mass General Brigham hospital.

So, rather than eschew the tech altogether, the natural born skeptic is hedging his bets by empowering every one of the agency’s departments to figure out how to employ generative AI on their own for maximum return.

In this interview, which has been edited for clarity and space, Connors details a more decentralized approach to AI, which he thinks can translate into becoming a leader in the space. 

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This week’s Future of TV Briefing looks at data from Beachfront showing that CTV ad sellers are more often attaching genre, network and channels signals to their ad impressions.

• Signal boost
• Amazon eyes ESPN, creators unionize, Nielsen adds Amazon data and more

Signal boost

Connected TV ad buyers would like CTV ad sellers to pass program-level information in the programmatic bid stream, like the specific show an ad would run during. But the sellers would prefer to reserve that information for direct deals that tend to be more valuable. The sellers are, however, increasingly offering a bit of an olive branch in the form of other content-related signals.

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This story was first published by Digiday sibling WorkLife

Job ranges are all over the place when it comes to artificial intelligence.

The job in AI that made headlines earlier this month for its eye-grabbing salary —  $900,000 — seemed to suggest that a job in the booming industry is lucrative. 

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