NFT sales have dropped almost 50% since January of this year, and are now at the lowest recorded level since April 2021 — a few months before the NFT boom launched in July 2021.
Apps Are Rushing to Add AI. Is Any of It Useful?
The AI gold rush has thrust services like ChatGPT into every aspect of our digital lives. That still won’t solve your email problems.
Adnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign
Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, “This is How We Work Now,” by agency Alto, features a dead-but-resurrected CEO, Jack, who sings to his employees to shake it up and make up…
Urban Company Lured Women Into the Gig Economy—Then Pushed Them Out
Home services platform Urban Company helped Indian women get into the gig economy. Now they say it’s setting impossible targets and then abandoning them.
Will Triple Whale Continue To Be A Popular Analytics Vendor If It Makes Money?
Howdy! Welcome to the AdExchanger Commerce Media weekly newsletter. I’m James Hercher, senior editor, and this week’s dispatch will examine one specific ecommerce analytics company, Triple Whale, and whether there’s
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The Big Story: We’re Going On A Treasure Hunt
Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory for a song.
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Comic: Contextual Advertising
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Will The Real CMO Please Stand Up?; A Little Search Goes A Long Way
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking. Confidence in CMO decision-making is down. Yet the demands on
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Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts
After almost two decades of absence, the infamous Spongmonkeys are back and leading Quiznos’ return to marketing this year in light of new ownership and a tumultuous last few years.
The iconic, or rather infamous, pair of potato shaped critters with human features were part of the sandwich shop’s marketing strategy 20-years-ago. (Refresher here). Now, as the 42-year-old fast-food chain looks to return to marketing with an almost entirely digital strategy, Quiznos is using the nostalgia of mid-2000s-internet stardom.
“Since 2018, an immense amount of strides have been taken to establish foundation for and begin the growth of this brand,” said Brent Phillip, CMO at REGO Restaurant Group, Quiznos parent company, referring to the the company’s acquisition by High Bluff Capital Partners in 2018.
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Why luxury brands like Prada and Burberry are stepping into the sports arena
The article was first published by Digiday sibling ModernRetail
Luxury brands are increasingly becoming bigger players in the world of sports sponsorship.
Prada announced its partnership with the Chinese women’s soccer team last month for this summer’s FIFA Women’s World Cup. Soccer-inspired lifestyle brand Able Made teamed up with luxury fashion house Burberry to introduce a soccer apparel collection using upcycled Burberry fabrics. Meanwhile, luxury conglomerate LVMH just recently announced that it was sponsoring next year’s Olympic Games in Paris.
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