The U.K. and Japanese central banks face the legacy of their mistakes.
China Can’t Seem to Make Friends or Influence People
Even as Xi has doubled down on soft power efforts, global public opinion has only become more hostile.
Warner Bros. Discovery Loses Nearly 2 Million Subscribers, Pins Its Recovery On Streaming
Warner Bros. Discovery lost 1.8 million global streaming subscribers this quarter, but streaming ad revenue is up 25% YOY, thanks to the merged company’s new streaming service, Max.
The post Warner Bros. Discovery Loses Nearly 2 Million Subscribers, Pins Its Recovery On Streaming appeared first on AdExchanger.
CBS Reveals When Yellowstone Will Make Its Fall Debut
CBS isn’t horsing around when it comes to Yellowstone’s broadcast premiere. The network recently announced a reshuffled fall lineup amid the ongoing writers and actors strikes. Now, CBS has set its updated fall premiere dates, with Yellowstone hitting the airwaves on Sept. 17, starting with Season 1. CBS Is Latest Network to Shake Up Fall…
The Dream of Geothermal Energy Is Alive in Utah
A new drilling technology promises to unlock a wealth of energy—without a fossil fuel in sight. Will Knight sits down with WIRED senior writer Gregory Barber to find out more.
‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI
In recent years, we’ve seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This “perfectly imperfect” content, mostly known for its underproduced visual representation, can also manifest in inconsistent voiceover quality and low-effort copywriting that has no regard for punctuation or capitalization. Lo-fi marketing at first appeared counterintuitive to many brands and…
Group targeting capabilities and promise-oriented messaging are maximizing new business wins for B2B marketers
Produced in partnership with Marketecture
The following article highlights an interview between Abhishek Srivastava, vice president of product at LinkedIn and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn more about how to make B2B advertising more efficient and effective.
Business-to-business marketing focuses on activating decision-makers at target companies, converting them into customers. It can prove a lengthy process due to decision-making committees — meaning marketers are often nurturing prospects for six to nine months.
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Sinclair’s Q2 Revenues Sink 8%, Core Advertising Down 3%
Sinclair Inc. had a tough Q2 period with revenue, including advertising and distribution — down 8% to $768 million vs. the same period a year ago.
Retail Media Drives Most Growth In Digital Ad Spend
The rebound in demand is a sign that brands are more active about reaching shoppers who are less burdened by rising consumer prices.
Worldcoin Suspended In Kenya Over Privacy Concerns
The government of Kenya has suspended Sam Altman’s Worldcoin project, which gives cryptocurrency to people in exchange for their biometric data.