Meta AI Music Generator Lets Users Create Content With Generative Text Prompts

Meta’s new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.

Democrats Slam Musk For Suing Hate Speech Researchers

X Corp. has made “troubling decisions that appear calculated to harass, silence, and suppress research and accountability” for extremist content, hate speech and other objectionable material on the
platform, three lawmakers say in a letter to Musk and Yaccarino.

Snap’s New Rewards Program Pays AR Lens Creators Cash

Snapchat has launched a Lens Creator Reward program that will “celebrate the most creative Lenses” developed by creators via performance-based cash payouts.

Warner Bros. Discovery’s ‘Nearly Completed’ Upfront Has Volume Up, Subscribers Down

For Warner Bros. Discovery, volume is up, but subscribers … not so much. During an earnings call today, Warner Bros. Discovery’s CEO David Zaslav revealed the company is “nearly completed” with its upfront talks, with volume up and pricing levels “consistent” with the previous year. In 2022, the company earned low- to mid-teen CPM (cost…

ANA’s Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees

“Our study found that advertisers were often unaware of this,” financial advisory service Kroll writes in “ANA Programmatic Media Supply Chain Transparency Study: Qualitative Insights,” a follow up to
the June 19 release of the Association of National Advertisers’ blockbuster “Programmatic Media Supply Chain Transparency Study.”

Only Murders in the Building’s New Escape Room Creates a Great Escape for Fans

If there’s a building that only has murders in it, it makes sense to try to escape it. Top line In honor of the quickly-approaching Season 3 premiere of Only Murders in the Building, Hulu and The Escape Game have teamed up for an escape room experience that brings the series to life both in-person…

Why DoubleVerify Is Nabbing Scibids, An Ad Tech Company That Makes Customizable AI

Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization.

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