Magnite And FreeWheel Link Up In The Name Of Interoperability
Magnite and FreeWheel announced a technical integration to allow publishers that use FreeWheel’s ad server to see demand for inventory within Magnite’s SSP.
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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, introduced digital advertising to its newly redesigned website in late July, part of a broader effort to diversify its business and signal a new chapter for the digital media company. Created and still wholly owned by its three cofounders,…
Pet Food Has a Massive Carbon Footprint. Bug-Based Proteins Can Change That
Americans have a lot of pets–and those pets eat a lot of meat, with massive implications for the climate. To shrink the carbon footprint of our furry companions, brands like Jiminy’s and Lovebug want to swap animal protein for insects. “Our dogs eat the same thing every day. Swap it with a sustainable alternative, and…
Strike Or No Strike, Ordinary Viewers Have Plenty To Watch
A letter to the editor in “The Wall Street Journal” this week provided a look at the actors’ strike from the point of view of an ordinary person.
The Cloud Is a Prison. Can the Local-First Software Movement Set Us Free?
Tired of relying on Big Tech to enable collaboration, peer-to-peer enthusiasts are creating a new model that cuts out the middleman. (That’s you, Google.)
How Much Should an Agency Pay a New Business Hire? This Study Reveals How Much
Heads of growth, directors of new business, chief marketing officers–all roles with similar remits that have grown in importance over the years as agencies are forced to claw their ways toward growth in a world where fees are shrinking and shareholder pressure is growing. This past year, there’s been movement across the industry, most notably…
Shutterstock Outlines Its Vision for Giphy’s Potential Ad Offer
The launch of Giphy’s native advertising platform, set to be revealed at the end of this year, will be worth hundreds of millions of dollars, proclaimed its new owner Shutterstock’s chief executive Paul Hennessy during the company’s most recent quarterly earnings call. Shutterstock acquired Giphy from Meta in May in a cut-price deal of $53…
India’s Internet Shutdown Means Manipur Is Burning in the Dark
Since May 4, the Indian government has shut off the internet in Manipur, giving cover to murders, rapes, and arson.
Norway Took On Meta’s Surveillance Ads and Won
Meta has long fought Europe’s demands that it get people’s consent before using their data for targeted ads. Then a Norwegian regulator threatened fines of $100,000 per day.