Month: August 2023

INSP is an example of a TV network that’s more comfortable with linear because it has an older audience. But that doesn’t mean streaming is off the table.

The post Why This TV Network Still Prefers Linear appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMax, LOL Criteo reported earnings on Wednesday. It wasn’t a blockbuster – revenue ticked down from $495 million

The post Retargeter Who? Criteo’s All Commerce Now; Trying To Be YouTubeTok appeared first on AdExchanger.

X, the platform formerly known as Twitter, is looking for a new head of brand safety, according to an email shared with employees. 

This comes at a crucial time for the platform, which has struggled to win back advertisers since Elon Musk’s hostile takeover last October. Ever since then, it’s been free speech FTW on the text-based app. Trust and brand safety have been an afterthought judging by the internal strife and slew of departures over the matter. Oh, and don’t forget those ongoing claims from users and marketers alike that, since the takeover, X has become rife with disinformation, misinformation and hate speech.

“I’m not shocked X is wanting to bring in a brand safety head, but I am surprised it’s taken so long to get the ball rolling,” said Amy Gilbert, vp of social innovation at The Social Element.

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As more agencies weave generative AI into their work, there are growing concerns around how much these tools can be trusted to avoid copyright infringement or biases in their content.

Human Driven AI, an AI coaching and training service for agencies and marketers, this month surveyed 1,100 U.S. marketers, including in-house and agency teams, to ask about their most-used AI tools, upcoming challenges with these technologies, regulation and current training and education at their organizations. The company sizes varied: 42% of respondents were from a company with 101-2,000 employees, 30% were from a company with more than 2,000 employees and 28% came from organizations with 21 to 100 employees.

Many holding companies and independents have been exploring generative AI applications across their enterprise and media sides for clients. Some are partnering with tech giants, such as Amazon and Microsoft, whereas others are testing gen AI on a day-to-day basis in strategy and media planning.

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Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. 

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It’s been exactly a month since Meta’s text-based app Threads launched and brands are still finding their feet with the platform.

But not having a solid social strategy in place for Threads right now in these early days isn’t something to worry about. Strategies usually come when platform cultures are more established. When people (and therein brands) know what it stands for and how to use it.

Over the past four weeks, brands have typically landed in one of two buckets on Threads. Some brands have adopted a more tongue-in-cheek approach, dubbed the “unhinged social media manager” to the platform. Gymshark, for example, has a Threads bio that reads “cba [can’t be arsed] to write a bio” and its posts read as though the brand’s account is talking directly to its followers.

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This week’s Media Briefing looks at what features publishers want from Threads, as they test Meta’s new social platform as an engagement and traffic referral source.

• Publishers’ wish list for Threads
• Vice Media Group gets new ownership, Meta blocks news in Canada

Publishers’ wish list for Threads

Nearly a month into the debut of Meta’s social media platform Threads, publishers are testing engagement on the platform with different content formats and topics.

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Whenever a company goes bust in ad tech, the term sequential liability tends to get bandied about.

The demise of MediaMath is no exception. It shows how sequential liability has become a necessary aspect for many companies in these challenging times. However, it also highlights the inherent unfairness in the ad tech industry, where the vulnerable entities are left to bear the brunt of unfavorable outcomes, while financially stronger players escape relatively unharmed.

What makes sequential liability so contentious? Let’s delve deeper to uncover the reasons behind its controversial nature. 

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Did the presidential candidate really say that about 9/11?

The rating agency may be too optimistic about the U.S. fiscal future.