The Great Fail: Bed, Bath &… Bankruptcy

For 52 years, Bed, Bath & Beyond was the destination for high-quality home goods merchandise, top brands, and a discovery zone for home shopping that made it inspiring and fun. By January 2014, the company had operated more than 1,500 stores in North America, reaching a share price of $70. Despite all the success, the…

Become a Teenage Mutant Ninja Turtle With Paramount’s AR Snapchat Lens

To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster to launch an augmented reality Snapchat Lens that turns people into a member of the Teenage Mutant Ninja Turtles. The TMNT Mutant Mayhem Lens uses…

New YouTube Shorts Features Resemble TikTok’s

The new features include a vertical live video feed, allowing users to watch a livestream and scroll through other streams. Creator monetization features including paid chatting and memberships will
also become available, the company says. YouTube says its full-screen live videos will roll out over the coming months.

X Corp. Sues Anti-Hate Speech Group, Claims It Scared Advertisers

X Corp. (formerly Twitter) late Monday followed through on its threat to sue the nonprofit Center for Countering Digital Hate over reports about objectionable speech on the platform.

In a World Blind to Search, All Eyes Are on Influencers

Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This “search blindness” phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that…