Month: August 2023

Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown and fostered throughout the organization. The question is, how? I have worked in cultural branding for more than two decades. Through my experience, I believe marketers must understand four interrelated concepts especially well in order…

The Ad Council this week breaks a national PSA campaign for animal protection organization “People and Pets Together” utilizing delivery bots as an ad medium.

A new report says Disney is hiring back two of Iger’s most loyal lieutenants as advisors to handle some of its efforts to sell off its linear TV networks.

The new planning tool, dubbed Fusion, was developed by GroupM Nexus and is a refinement of proprietary data it developed to benchmark the performance of retail media suppliers, inventory and formats.

It seems to be part of modern human behavior that when something is considered old and passe that people put it into a museum to save it for posterity. And in that same vein, Intuit Mailchimp is set to host an exhibition in honor of email–however, it hopes that the opposite sentiment is true as…

Atlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city’s new transplants helping it grow. Rochon has joined independent agency Hothouse as its evp, head of creative, moving across the country from Los Angeles, where he was CEO and chief creative officer at Kastner & Partners, heading up creative…

Time spent with an app per month is directly correlated with how long users keep an app — and advertising can help increase time spent, according to a new report.

The ad industry self-regulatory group Digital Advertising Alliance is launching a tool that aims to allow consumers to opt out of behavioral advertising techniques that rely on encrypted phone
numbers.