Month: August 2023

“Pee-wee’s Playhouse” was one of the wonders of 1980s TV, and it is what Paul Reubens is being remembered for most this week.

Experts doubt claims that LK-99 is a room-temperature superconductor set to open up a future of levitating trains and quantum tech. Andrew McCalip wants to see for himself.

The way we get information on the internet is poised to transform from a mostly search-based user experience to a conversational, or chatbot-based one, powered by engines like Google’s Bard and Microsoft Bing’s partnership with OpenAI. Caught up in this dynamic are SEO agencies, who have carved out a niche helping brands get discovered in…

StackAdapt’s integration with HubSpot’s CRM lets Add3 retarget interested customers without relying on third-party cookies and reduces retargeting costs by allowing Add3 to focus on more qualified leads.

The post Add3 Finds That A CRM + DSP = Better Performance appeared first on AdExchanger.

In his quest to watch every Nicolas Cage movie in chronological order, law professor and author Aaron Perzanowski confirmed that he owns nothing—and that you probably don’t, either.

Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes of search and content creation, but so far, those applications remain largely hypothetical. However, beginning earlier this year a number of publishers started experimenting with and using generative AI to streamline their back-end commercial processes,…

As the UK pushes for a law that threatens end-to-end encryption, WhatsApp has given itself a starring role in a doc about a girls’ soccer team fleeing the Taliban.

In a series of recent tweets, Doja Cat was asked by fans if she could say she loved them. “I don’t though cuz I don’t even know yall,” was the response, making it clear that she is not interested in rewarding and reciprocating endearment. The Grammy-winning singer presented the ultimate rejection of an intense parasocial…

Pepsi and agency Alma received industry accolades for the 2021 “Better With Pepsi” campaign, which uncovered the brand’s logo in the crumpled folds of burger wrappers from fast-food chains that don’t even serve the soft drink. The latest iteration shows Pepsi’s logo hiding in plain sight in Captain Morgan and Bacardi branding, encouraging drinkers to…

In case marketers didn’t have enough chatbots to spend time with these days, there’s a new one from the world of e-commerce that aims to help companies connect the dots across the fragmented but burgeoning world of retail media.

Built with OpenAI’s enterprise-grade version of the tech behind ChatGPT, Publicis-owned Profitero is launching Ask Profitero, which can analyze data for 1,000 brands in 50 countries including price, availability, search rank, ratings and reviews, photos, images, videos and texts. The chat-based AI assistant, which debuts today, can tell a user about their competitors’ best-selling products in a specific month, the most important keywords in their category, or suggest product titles to help improve search rank. It can also provide other types of commerce analytics like product attributes are most important for a shopper even if the terms weren’t explicitly used in their search. (Terms like “gluten-free” and “sugar-free” are key attributes for mouthwash, according to Profitero’s demo.) 

Ask Profitero also can also provide companies with other types of commerce analytics. For example, it can look at the availability of a certain product, summarize reviews into key themes and turn insights into charts when a user asks to “make it pretty.” Some features will be available for free within Profitero’s current platform, but the company plans to charge extra for using the predictive tools.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.