Month: August 2023

Brand and performance marketers don’t always speak the same language. But for language-learning app Duolingo, they are complementary.

The post Organic Marketing Is Duolingo’s Lingua Franca appeared first on AdExchanger.

Premium YouTube TV inventory, including tentpole live sports, is finding its way down to general DV360 CTV auction campaigns, and is clearing at major CPM discounts compared to the direct

The post As YouTube TV Takes Off, Cheap Programmatic Finds Its Way Into Tentpole TV appeared first on AdExchanger.

YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies and platforms that are doling out “grab bags” of video

The post It’s Not Just TrueView. Blended Inventory Is Widespread In Video And CTV Buys appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe, You’re Down Meta may ask for specific consent to use data for advertising purposes in the EU,

The post Europe Blocks Data Sharing To The US; America Blocks Data Sharing To China appeared first on AdExchanger.

Lionel Messi joining Major League Soccer under the Inter Miami team reignited the interest of some brands looking to hire the Argentinean star to reach a more diverse audience.

Among them is Hard Rock Cafe, which has worked with the soccer star since 2021 when they introduced the “Messi-Burger” to the chain’s menu.

As part of a five-year contract, the soccer star and restaurant are again collaborating — now on its “Greatness Happens Here” campaign for which it created the so-called Messi Chicken Sandwich. The brand did not provide financial details of the agreement.

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This week’s Future of TV Briefing looks at how ad-supported streamers including Disney+, Max and Netflix have lowered their base CPMs in this year’s upfront market.

• The price is right-sizing
• Netflix’s ad sales, Hollywood’s AI standoff and more

The price is right-sizing

Netflix isn’t the only streaming service to have lowered its ad prices during this year’s upfront negotiations. In fact, major ad-supported streamers across the board brought down their rates, according to agency executives.

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The metaverse isn’t going anywhere, and sneakerheads might be some of its earliest participants. In spite of reports proclaiming the end of Web3, Puma is still enthusiastic about using blockchain technology to reach a new type of virtual consumer.

Last week, Digiday spoke to Puma head of emerging marketing tech and Web3 Ivan Dashkov about how the sportswear brand sees the metaverse as its next great commerce opportunity. But Puma’s Web3 efforts are not limited to the sale of virtual garments and collectibles. Here’s the rest of the conversation — covering everything from blockchain loyalty programs to the natural parallels between the NFT and sneaker communities — in the form of an annotated Q&A.

This conversation has been edited and condensed for length and clarity.

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Hang Media thinks it’s found the best way to reach Gen Z, in small groups at a time.

If you were a Knicks fan and got to, say, watch them compete in the NBA Finals (I know, I know, but a man can dream) and got to virtually hang out with some of the team’s legends like Carmelo Anthony and Latrell Sprewell, you’d jump at the chance, right?

That’s exactly what alternative media platform Hang Media is banking on — matching brand sponsors with popular athletes around their respective sporting events, and giving fans the chance to hang with them in a Zoom-like setting. It’s kind of a Twitch for athletes and their fans.

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John (pseudonym) has endured a tumultuous month. It started on a Friday, four weeks ago, when he started his day as an employee at MediaMath, only to find himself unexpectedly unemployed by the day’s end.

Long-running speculation as to MediaMath finding a third party to bail its investors out of trouble intensified in the weeks running up to its bankruptcy order with sources telling Digiday sales negotiations broke down.  

Just hours later, the approximate 300 people that formed MediaMath’s workforce were informed of the news, unleashing a Pandora’s Box of misfortune upon those that placed their trust in management and investors.

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Special counsel Jack Smith’s broad theory of fraud has dangerous implications.