Month: August 2023

Mobile data broker Kochava must face a privacy lawsuit over the alleged sale of people’s location data, a federal judge has ruled.

Until quite recently, the communications industry was a laggard when it came to adopting advanced tech; gut instinct led the way for decades. As such, many agencies have been operating in antiquated fashion for years now. Most agencies use time- and materials-based billing models, which essentially incentivize them to work the long way–the longer a…

Cindy Crawford has remade part of her famous 1992 Pepsi Super Bowl ad for a spicy music video that would easily be deemed too hot for broadcast TV. For the supermodel, it’s the second time she’s revisited the iconic commercial, having re-created it in 2018 as part of the “Pepsi Generations” campaign. In this project,…

“Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured” by Dentsu Media’s proprietary media
attention benchmarks.

Hulu, Peacock and Paramount+ have by far the largest shares, but the new Netflix and Disney+ AVOD offerings are showing strong growth.

This is the first time out-of-home revenue has exceeded other media.

Invision launches with inventory representing 32 prime locations throughout the city, including SoHo, NoHo/Bowery, Penn Station, Midtown, Brooklyn’s Flushing Avenue and Queens’ Long Island City and
Sunnyside neighborhoods.

Kristin Patrick, EVP & Chief Marketing Officer at Claire’s, on navigating the art of brand evolution With an incredible 60-year history, Claire’s is one of the most well-known and much-loved accessory brands. Now, the brand is turning the microphone to its consumer base to empower and enhance the customer experience. Kristin Patrick, EVP and CMO…

Two prominent series airing and streaming right now symbolize just how far TV has come in its depiction of Native Americans.