Meta’s AI assistant can do things like suggest travel plans in a group chat. The company also announced a string of chatbots modeled on celebrities like Snoop Dogg and Paris Hilton.
Meta Unveils Its First Gen AI Products, Real-Time Data Supported By Microsoft Search
Meta Platforms introduced the company’s first generative AI products for consumers Wednesday – the same day media began reporting the executive overseeing Meta’s efforts to develop chips for AI is
leaving at the end of the month.
leaving at the end of the month.
El ‘adelanto’ del Viernes Negro está afectando la forma en que las marcas se preparan para las compras de temporada
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español.
Históricamente, la estrategia navideña de Tarte Cosmetics ha girado en torno a tres ejes principales: El Viernes Negro, el Ciberlunes y los regalos de última hora en diciembre. Ahora, la marca está viendo que el tráfico y el interés “disminuyen de forma bastante significativa” a finales de noviembre.
“Sabiendo esto, hemos trasladado en cierto modo toda nuestra actividad de marketing”, explica a Modern Retail Samantha Kitain, directora de marketing de Tarte. “Así, lanzamos nuestra colección navideña mucho antes en la temporada”.
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Advertisers Admit Falling Short On Optimizing Converged TV
Fifty-six percent spend more than half their time trying to optimize results of these campaigns, but 60% say they’re not fully achieving that objective.
Programmatic IO: Ad Trade Orgs Push For Privacy From Different Directions
The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there.
The post Programmatic IO: Ad Trade Orgs Push For Privacy From Different Directions appeared first on AdExchanger.
#NewYork’s #traffic is bad. Can these cameras fix it? #shorts
SoundThinking, Maker of ShotSpotter, Is Buying Parts of PredPol Creator Geolitica
SoundThinking is purchasing parts of Geolitica, the company that created PredPol. Experts say the acquisition marks a new era of companies dictating how police operate.
How publishers and advertisers are successfully implementing the next generation of AI
The newest iteration of AI appears to be here to stay, and as access and applications to generative platforms and chatbots are democratized, publishers and advertisers are seeking ways to embrace the technology strategically.
While there are certainly concerns about biases AI can introduce to the outputs it creates and how to use generative tools ethically and responsibly, there are already many different ways publishers and advertisers are using them to their advantage.
Learning the capabilities of these technologies, successful advertisers and publishers are bolstering their campaigns and strategies to increase revenue, audience engagement and more.
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Why Ukraine Uses This Outdated, Unarmored and Imprecise Rocket Launcher | WSJ Equipped
FTC, 17 States Sue Amazon For Monopolizing ‘Superstore’ Market
Amazon overcharges customers and “litters its storefront with pay-to-play advertisements,” the FTC and 17 states alleged in a lawsuit filed Tuesday.