Grace Heskey, a student at Miami Ad School who is based in the Dominican Republic, said advertising in her country is defined by surface-level product pushes–made by the same brands that persistently win over jurors for their cinematic storytelling in other markets. In her country, she observed, marketing is often generic, and contributing to the…
The Multifaceted Latine Community and What Managers Can Learn
Editor’s note: In this article, Adweek deviated from its style of using Latinx due to the writer’s preference. Latine is a gender-neutral form of Latino. In my career, I’ve worked for organizations where I was not the only Latina/e in the room. I have raised my hand to participate in projects that connect with my…
Idris Elba Is Ready to Talk About Crypto
During the crypto gold rush, Idris Elba says he turned down a lot of “mad opportunities.” Now he has partnered with the “crypto-for-good” Stellar Foundation.
Meet The Former FBI Investigator Exploring Programmatic’s Murky Depths
If the programmatic media supply chain had a theme song, it might as well be “Oops! … I Did It Again.” The online ad industry has been susceptible to manipulation by bad actors and plagued by opacity pretty much since its inception. In June, the Association of National Advertisers (ANA) released its latest research into […]
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The Rules Of Header Bidding Don’t Apply To CTV. Here’s Why
In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But CTV is entirely its own thing. Doggedly following display practices can cost you time and money. A good example of this is header bidding, a term that’s found its way to CTV even though CTV […]
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To In-House Or Not To In-House?; The Trade Orgs Take A Crack At MFA
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy, Build Or Borrow? When should brands in-house their media and when should they turn to an agency? Marketing consultant Alex Greifeld posts about this conundrum in her newsletter, No Best Practices. While practically every major brand needs advertising services in some way, […]
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Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
This case study was originally published on Digiday’s sibling publication Glossy.
Table of contents
Short-form video, made popular by apps like TikTok and its predecessor Vine, are an increasingly popular format for social media users. YouTube now houses short-form content within YouTube Shorts, a section of the platform where users can find vertical video clips that are 60 seconds or less. Content creators post Shorts that are often humorous or informative with the goal of grabbing users’ attention and enticing further engagement on other, longer videos or external platforms.
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Future of TV Briefing: TV ad industry’s measurement mess gets closer to cleanup phase
This week’s Future of TV Briefing looks at what an industry group’s conditional certification of three measurement currency contenders signals about the TV ad business’s measurement overhaul.
- Currency clarity
- The writers’-studios’ detente, Amazon Prime Video’s ad plan, YouTube’s AI additions and more
Currency clarity
For the past two years, the TV advertising measurement landscape has been a mess. It still is. But now that the primary measurement currency contenders have formally emerged in the past week — and with only a handful of months before advertisers start deciding which currencies to adopt in next year’s upfront market — it’s becoming a more manageable one.
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Why Snapchat is using a custom video game to get closer to its agency partners
Snapchat is looking to deepen its ties with the agency world — and it’s using a custom video game, “Snapchat Agency Adventure,” to do it.
In the past, Snapchat has used in-person roadshows to educate agencies about its advertising and marketing power. Since Covid-19 forced businesses to go remote in 2020, though, the social platform has limited its agency roadshows to seminars on Zoom or Microsoft Teams.
Yesterday, Snapchat marked its return to in-person agency roadshows, sending company representatives to Horizon Media’s Manhattan office to showcase a Snap-designed video game intended to capture the essence of what it’s like to work at an agency — and how Snapchat can be part of the process.
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Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
What was once a movement has become a mainstay as most marketers now have in-house agencies, independently tackling everything from content creation to establishing a social media strategy to save money and time.
Maintaining the momentum, smaller brands like online baby registry company, Babylist, e-commerce company Today Tix Group, beverage brand Liquid Death, are growing their in-house teams for better cost efficiency, speed and authenticity.
Cost efficiencies and speed are the two primary reasons in-house agencies have become a mainstay for marketers. “In-house agencies can do many things cheaper and many things faster than external agencies,” said ANA Group EVP Bill Duggan.
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