Month: September 2023

YouTube is ending its Premium Lite subscription tier on October 25. Users paying for the Premium Lite subscription tier will be forced to subscribe to the platform’s Premium tier if they want to
continue an ad-free video-watching experience on the app.

Google plans to shut down its podcast app in 2024. YouTube Music’s podcast offerings will be expanding globally by the end of 2023, introducing users to discover and community features, as well as the
ability to switch between audio podcasts and video.

In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. Rajamannar’s passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become…

Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and–for the better part of next year–a relentless touring salesperson for her latest album, Guts, released earlier this month. To Sony Electronics, however, she’s both a creator and instructor. Last year, Sony released its $200 LinkBuds S wireless earphones as a go-between for its $280…

The 2023 Digiday Awards highlighted a surge in different techniques to gain customer engagement, from multisensory encounters to infusing cutting-edge technologies and more. This year’s winners also focused on collaborative partnerships to access untapped markets, craft distinctive offerings and spur innovation.

One program that touches upon all these themes won Best In-Game Advertising Strategy — Twitch and Adobe’s ‘Co-Op Drops’ campaign. Adobe wanted to showcase the power of its Creative Cloud in a way that could connect the university student gaming community via a first-to-market strategy.

To do so, it partnered with Twitch to reframe the Creative Cloud as practical and accessible. It created a custom Drops extension inspired by the Creative Cloud that Twitch streamers could use where their audience could decide the colors, textures and patterns of in-game items dropped. At its peak, tens of thousands of viewers simultaneously controlled a single Adobe project file, bringing fans and the games closer than before.

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Treffiletti joins Rembrand, reuniting with teams he worked with at BlueKai, Oracle and Voicea.

In the latest episode of The Speed of Culture podcast, Blake Griffin and Ryan Kalil, co-founders of Mortal Media, join Suzy founder and CEO Matt Britton to delve into the synergy of sports and business as they share their inspiring journey from athletics to film production. Their story underscores their unwavering passion, discipline and resilience…

Artificial intelligence is coming to Tubi. Rolling out in beta today, the Fox-owned AVOD is using OpenAI’s ChatGPT-4 to help viewers find new content. Tubi has 74 million monthly active users and a catalog of more than 200,000 shows and movies, and the company hopes Rabbit AI will make it easier for customers to navigate…

Nearly two-thirds of voters believe the system is ‘broken’ if it’s Trump vs. Biden.

Egged on by a far-reaching conservative media ecosystem, right-wing hardliners are forcing Washington to bend to their reality as the federal government careens toward a possible shutdown.