The alliance announced this week between Art Basel and the Tribeca Festival epitomizes how innovative partnerships can propel a brand into new realms of influence, while preserving established identities. Drawing more than 16,000 attendees in the 1970s at its inception in Basel, Switzerland, Art Basel is now a global pilgrimage for hundreds of thousands of…
X CEO Says Platform Has Paid Creators $20M
Linda Yaccarino, X CEO, said that the platform formerly known as Twitter has paid its creator community almost $20 million.
EA Sports Crashes Into the Real World to Debut First Game in the Post-FIFA Era
After splitting from FIFA, publisher EA Sports’ new soccer game is here. EA Sports FC 24–the latest video game in the series previously branded under soccer’s global governing body–went on sale today. Accompanying the launch is a high octane campaign that brings the game’s drama into the real world. Created by Wieden+Kennedy Portland, “Football Is…
Supreme Court Takes Up Battle Over Content Moderation
The Supreme Court on Friday agreed to consider the validity of laws in Florida and Texas that aim to restrict social media platforms’ ability to suppress users’ content.
Google Lets Publishers Opt Out of AI Training Data
Publishers can now opt out of having their data used to train Google’s AI models such as Bard. Top line Google’s new tool, Google-Extended, allows websites to be indexed by its search engine through crawlers like Googlebot. It also offers publishers the option to opt out of their data being scraped for the training of…
Hey Zuck, Get Those Robots out of My Social Feed
By injecting chatbots into Meta’s social platforms, Mark Zuckerberg threatens to undermine his company’s original mission: to connect humans with other humans.
Lunchables Uses Rewarded AR Ads to Reach Pokemon Go Players
Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival of Creativity in June. Now, Lunchables has become the first brand to launch a Rewarded AR Ads campaign in Niantic’s hit mobile game Pok?mon Go. Powered by Niantic’s 8th Wall augmented reality development platform, Rewarded AR Ads allow Pok?mon Go…
2nd GOP Debate Viewership Slumps 26%, 30% Came Via Streaming
About 17% of streamed viewership came through Fox News and Univision streaming services, and 13% from YouTube and YouTube TV, per AdImpact.
Pearls Before Swine by Stephan Pastis for Fri, 29 Sep 2023
The Big Story: The One With The Programmatic IO Recap
When more than 1,200 people in digital advertising gather, what do they talk about? We recap what this year’s Programmatic IO taught us about retail media, connected TV and data privacy, which is permeating business in ad tech. Panelists and presenters at this year’s New York City event went beyond the “privacy-safe” discussion and dug […]
The post The Big Story: The One With The Programmatic IO Recap appeared first on AdExchanger.