The Daily Beast’s Obsessed Nets 7-Figure First-Year Revenue

One year after the Daily Beast launched Obsessed, its vertical dedicated to coverage of television and film, the section has topped seven figures in advertising revenue and seen an uptick in readership, according to president of advertising and partners Lindsay Jaffe Levy. The vertical, which publishes reviews, recaps and recommendations, grew out of a popular…

The Global Victims of FTX’s Collapse Won’t Get their Day in Court

FTX founder Sam Bankman-Fried is about to stand trial in the US. But many customers who lost big when the exchange collapsed are unlikely to get their money back.

AI Watch: Weekly Updates on the Latest in Generative AI News

Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around gen AI. Here are this week’s updates: Policy and legal: The Writers Guild of America has come to an agreement on a tentative contract, ending a nearly 150-day strike. This means writers…

Luxury Brands Are Moving From Haute Couture to ‘Haute-spitality’

For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman’s Caf?, situated in the U.K. capital’s Archway area, was a testament to the vision of…

Meta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm Marketers

Advantage+ Shopping Campaigns (ASC) have been among Meta’s most high-profile ad product launches in the last year, but some marketers are finding the results lacking. The tool–which lets artificial intelligence, instead of the marketer, choose which audiences to serve an ad–has helped the company regain some of its mojo with buyers who had diverted spend…

How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data from the last five…

Is CTV Hitting Maturity?

Connected TV advertising is maturing. More subscribers are streaming with ads, inventory is growing and prices are normalizing.

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