Month: September 2023

The “last man standing” in X’s threat intelligence team has been fired, as the company guts its election integrity response ahead of a year in which more than 50 countries go to the polls.

YouTube believes videos with these topics can be a helpful resource when done correctly. Still, brands should carefully consider ad placement options to determine whether they wish to have products or
services promoted alongside content discussing these issues.

Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap’s AR tech into their own apps, sites and stores. In a note to employees, Snap CEO, Evan Spiegel, said, “After exploring our options…

Earlier this year, prominent AI and tech experts signed a letter calling for a halt to advanced AI development. When WIRED checked back in, some signatories said they had never expected it to work.

Inclusivity is a pillar of marketing. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group. This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align…

It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype. But just because alt currencies didn’t take over the upfronts this year doesn’t mean there hasn’t been movement, according to ad buyers on stage at AdExchanger’s Programmatic IO conference in New York on Tuesday. In […]

The post Prog IO: The Conversation About Alt TV Currencies Is Getting Real appeared first on AdExchanger.

Although there are some signs that the ad business is recovering, Q4 “scatter” ad inventory for traditional and streaming TV continues to be “depressed.”

OMG’s scope of work includes media strategy, planning and buying for North America, Europe the Middle East and Latin America.

Meta Platforms introduced the company’s first generative AI products for consumers Wednesday at the company’s annual engineering conference, Meta Connect.

While building privacy-friendly and sustainable digital analytics setups can be daunting for any organization, larger/enterprise businesses have additional aspects that make this process even more complex. 

For example, as these large organizations seek relationships with new vendors, they face extra data security and privacy scrutiny. And, due to their size, they tend to have a propensity for further growth. With that can come an extensive amount of content in play that needs to be analyzed quickly to keep stakeholders satisfied. 

To establish privacy-friendly and sustainable digital analytics setups, large organizations are finding success by focusing on strict privacy and security considerations, scalable analytics tech and support, and adopting data-driven decision-making. 

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