Month: September 2023

In high-wage Finland, where clickworkers are rare, one company has discovered a novel labor force—prisoners.

After years of CPMs rising while linear ratings declined, TV advertising was due for a course correction. That’s what happened during the 2023-2024 upfront season. This year’s upfront was already expected to be a buyer’s market, with advertisers holding back dollars due to an uncertain economy and the ongoing erosion of linear TV. However, the…

Meta says it will retire Facebook’s “news” tag in the UK, France, and Germany, ahead of rules that might force it to pay for content. Users may not care, but it has left media scrambling.

European politicians are nervous about where TikTok’s data goes. The company is spending big on local data centers, but analysts say it’s not enough.

Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.

The post GroupM Nexus Commerce Is Laser Focused On The Confluence Of Commerce And Performance appeared first on AdExchanger.

YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is

The post YouTube Now Competes With Networks. So Networks Should Cut YouTube appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into

The post Nielsen Nixes Its Plan To Force Amazon Streaming Data Into Its Panels; Brands Feel The Wrath Of The Video Privacy Protection Act appeared first on AdExchanger.

The shifting sands of the $630 billion digital advertising landscape have seen the leading lights of independent ad tech jockey for position amid an uncertain future.

In the past 18 months demand-side, and supply-side platforms have altered their propositions in a manner that blurs the lines of the traditional media-trading sector with The Trade Desk’s OpenPath, arguably the starter-pistol.

Meanwhile, the industry’s leading SSPs have made similar moves with Magnite and PubMatic both launching their respective “buy-side offerings” earlier in the year. 

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Publishers have a new tool in their efforts to limit AI’s threat to their businesses. And it’s from the company behind one of the predominant threats.

In August, OpenAI announced that website owners can now block its GPTBot web crawler from accessing their webpages’ content. Since then, 12% of the 1000 most-visited sites online have done so, according to Originality AI. The list of sites shutting themselves off to OpenAI’s web crawlers includes publishers such as Bloomberg, CNN and The New York Times.

As Digiday has covered, publishers have had a hard time protecting against generative AI tools like ChatGPT sidestepping their paywalls and siphoning their content to inform the large language models. OpenAI’s announcement, however, makes that undertaking much easier.

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As Roblox continues to expand, brands are still top of mind for the leaders of the metaverse platform.

Over the weekend, a select group of developers, marketers and Roblox users gathered in San Francisco for the latest iteration of the annual Roblox Developers Conference. At this year’s event, Roblox rolled out a slate of new tools and functions — all of which at least partially intended to make the metaverse platform more accessible to brands and marketers.

The updates include Roblox Connect, a communication tool that lets users host private conversations inside virtual spaces; an AI assistant that gives real-time advice or feedback to Roblox creators; subscriptions within in-game experiences; a more open in-game marketplace for 3D items; and the expansion of Roblox into Meta Quest (in September) and Playstation (in October).

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