Month: September 2023

Adweek’s biggest marketing event of the year returned for its sixth annual edition in 2023. Brandweek took place from Sept. 11-14 in Miami, where the marketing and advertising industry’s leaders gathered to discuss how brands can stay relevant amid economic and consumer uncertainty. Over the course of four days, attendees both in-person and virtual gained…

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory

The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI. 

However, these metrics miss an essential first step. Capturing — and measuring — a viewer’s attention is now vital to driving engagement and ultimately maximizing the return on investment of any campaign. 

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New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US, the 18-year-old business development firm that works with ad agencies, marketing services firms and PR firms. Since 2010, the firm has surveyed agencies to diagnose new business trends. This year, it fielded the survey over…

The Spaceback platform can now convert social content to programmatic-ready CTV ads, as well as video and digital display ads.

But “knowledgeable source” claims overall ad revenue for round two should be comparable to round one’s.

Lego is not just a toy company that attracts construction-minded children–it’s a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any age, the brand has produced a campaign focusing improving mental health through sound. With the aim of reaching adult builders, Lego has released a…

The 22 golden girls vying for the love of 71-year-old Gerry Turner on “The Golden Bachelor” each bring their own spin to the occasion.

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook. To lead the newly reorganized divisions, Cook created two new jobs and made…

White-collar defendants use three main defenses: “It wasn’t me, I didn’t mean it, and the people that say I did are lying.” FTX’s Sam Bankman-Fried is likely to go for “I didn’t mean it,” experts say.