NFL and Snapchat Use AR to Kick Off 2023 Football Season

To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans’ excitement. To start, the new NFL Kickoff Lens can be customized to a person’s favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through…

WPP Adds COO Andrew Scott To Its Board

Scott joined WPP in 1999 as Director of Corporate Development. He held a number of other senior roles including Chief Operating Officer for Europe before being appointed global Chief Operating Officer
in 2018.

Rejected Cannabis TV Ad Calls Attention to Opioid Crisis With Big Pharma Parody

As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such orders in 2020, according to the Centers for Disease Control and Prevention. But rarely, if ever, would cannabis be mentioned as an alternative…

Trump Squeezed America’s Geek Squad. Biden Built It Back Stronger

The US Digital Service has seen its staff and budget expand under president Biden. Director Mina Hsiang says online government services should be made as compelling as apps from Silicon Valley.

New York Bans Geofencing Near Health Care Facilities

New York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it’s becoming harder for advertisers, who want to use location or health care data, to maintain performance while still abiding by the law. Geofencing is a technology that lets companies…

Big Batteries Are Booming. So Are Fears They’ll Catch Fire

The world needs thousands of new grid battery installations to fight climate change. They rarely catch fire—but many people are skeptical of having one next door.