Month: September 2023

The Harlem Globetrotters hadn’t had a television series since the 1970s–that is, until Keith Dawkins came along. The iconic basketball exhibition team–founded in Chicago in 1926–has long relied on its live tours to engage a passionate fan base, with its legendary performances showcasing twists on traditional NBA rules. But to keep the century-old brand relevant,…

Riverdale and college football are officially on the same network–and major brands are ready for it. Ahead of The CW’s kickoff for its first season of ACC college football this weekend, featuring the Cincinnati Bearcats taking on the Pitt Panthers, the network landed major sponsors such as Verizon, Subaru and Walmart. For its latest live…

Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth that manages more than 400 brands, changed its organizational structure in 2022 to better mesh brand and performance marketing and come up with a full-funnel approach. Most consumers are at least familiar with its haircare…

Banning password sharing is No. 1 on Netflix right now, and other streaming services are taking notice. But the strategy is a risky one: It’s very difficult to enforce, and

The post When Anti-Password Sharing Works – And Doesn’t – For Streaming appeared first on AdExchanger.

Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will finish out with 8% growth. He explains why he sees

The post The Big Story: No Reason For Negativity appeared first on AdExchanger.

The proposal to transition ads.txt into ads.json comes with some major problems, and its benefits can be largely achieved in a far simpler way – by reformatting existing ads.txt files.

The post There’s No Need For Ads.json. Ads.txt Can Be Reformatted appeared first on AdExchanger.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

The post Comic: Kiddie Cookie Pool appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’ accusations that YouTube targets ads to kids watching YouTube. On

The post Google Stomps On Adalytics Analytics; It Also Settles One Antitrust Case As Others Head To Trial appeared first on AdExchanger.

While some creators have typically disregarded taxes, the uptick in their paid opportunities has put a new spotlight on the matter.

Ignoring tax responsibilities amidst the growing workload can result in severe repercussions, which underscores the importance of initiatives like the Creators Guild of America (CGA) which advocate on their behalf.

Compounding the issue are tax and financial institutions, which frequently fail to recognize creators as contemporary small business owners. This means that workers in the burgeoning creator economy often find themselves squeezed into outdated tax regulations dating back to 1986, resulting in substantial tax liabilities and headaches.

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As brands look to integrate themselves more deeply into esports games, “Rocket League” is becoming an increasingly attractive marketing channel thanks to its parallels with traditional sports.

In the past, “Rocket League” — a wildly popular game in which players use virtual cars to knock a ball into an opposing team’s goal — has brought brands in-game by allowing players to pilot real vehicles, as well as through virtual pitch-side banners at the game’s competitive championships, which broke a viewership record at last month’s World Championship.

Now, the game has expanded its in-game marketing inventory even further by using the surfaces of its virtual vehicles as advertisements. Between August 24 and September 5, “Rocket League” players could download limited-edition Puma-branded decals and wheels matching the real-life kits of football clubs sponsored by the sportswear brand, including AC Milan, Borussia Dortmund, Manchester City, and Olympique de Marseille. The decals feature Puma’s logo prominently, and are among the first “Rocket League” in-game decals to include a consumer goods brand’s logo in this way.

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