Japa to Prime Video: A Masterclass Campaign in Driving Local Relevance

Amazon Prime Video is a popular streaming service that offers a wide variety of TV shows, movies and documentaries to its subscribers. In 2022, the company partnered with Insight Publicis to launch its services in Nigeria as part of Prime Video’s expansion plans across the EMEA region. The objectives: create awareness, increase customer subscriptions and…

Google Allows Ads For NFT Games

“Beginning September 15, 2023, advertisers offering NFT games that do not promote gambling-related content may advertise those products and services,” Google stated in a blog post.

Disney Tackles 65 Major College Football Deals

Disney Advertising says ad sales for the college football season show “robust” demand, with more than 65 major deals. Among those deals are 17 new sponsors buying into its college football season of
games — including Avocados from Mexico, IHG Hotels & Resorts and Signet (Zales).

This Is the True Scale of New York’s Airbnb Apocalypse

A law meant to crack down on short-term rentals in New York City took effect Tuesday. Thousands have dropped off the map, but there are still hosts offering bookings that may break the law.

Coca-Cola Uses AI to Put an Artistic Spin on QR Codes

QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an artistic spin on the technology. With agency partner WPP Open X, the brand used AI technology to create QR codes that incorporate musical and visual elements. Each code is linked to a different scene and…

The Chrome Privacy Sandbox APIs Are Fully Available – But How Will Users React?

Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy

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