Month: September 2023

Is the writers’/actors’ strike really strengthening… Netflix? Media mogul Barry Diller thinks so. He spoke about the situation on the podcast “On With Kara Swisher.” A longtime Hollywood studio
executive at Fox, ABC Entertainment and Paramount, Diller believes the writers’ and actors’ strike provides room for Netflix to run up the score.

CBS is importing the only “NCIS” spin-off produced outside the U.S. as part of its ongoing efforts to make up for the strike-induced program shortage.

Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically buy ads with more breadth and precision than before, with the aim of driving revenue. ZoomInfo’s main business line is a business-to-business (b-to-b) database, containing contact and other business information. Last year, following the acquisition…

The Delete Act, now under consideration, would create a government-mandated “kill switch” forcing each of the companies in California’s data industry to permanently delete any information it has on a
California consumer when utilized.

Broadcasting company Sirius XM on Thursday introduced a brand safety and suitability verification offering for podcast advertisers and agencies.

Developed in partnership with brand safety company Barometer and marketing automation platform ArtsAI, the tool will give agencies and brands the ability to run an ArtsAI pixel on their campaign, and then use Barometer to measure suitability and safety of that contextual targeting. Reporting will be available mid-campaign so users can optimize it in real time, and post-campaign analysis will include brand suitability and contextual insights.

Media agencies can continue to use their contextual targeting for a campaign through SXM Media, the ad sales arm of Sirius XM, and its subsidiary tech arm AdsWizz, but this new arrangement will entitle those advertisers to third-party validation for the brand safety/suitability metric. The Sirius XM Podcast Network includes its owned and operated studios, including Stitcher Studios and Team Coco, and publishers including NBC Universal and OWN.

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Bruce had kind eyes and dressed well. Evelyn fell for him on Hinge, and then he stole $300,000. Now, she’s following the money trail.

Two new studies of the potential of text- and image-generating algorithms suggest they could add scary new scale and power to online disinformation campaigns.

In a world now dominated by social media and streaming platforms, advertisers must aim to entertain more than ever to engage with audiences or else they will be ignored, say the majority of marketers in a new industry study. And yet over half say that the creative being produced is not entertaining enough to capture…

Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by strong apparel sales. On the way to shaking off its frumpy image, the once beleaguered brand is seeking to continue its…

The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling ­– even if it means giving credit to their competitors for driving conversions.

The post Why Facebook, Google And Amazon Are Embracing Media Mix Modeling appeared first on AdExchanger.