Month: September 2023

Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do.

The post Contextual Targeting And Stealing Audience Data Are Not The Same Thing appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time,

The post Nielsen Is Shrinking; Hulu Custody Battle Heats Up appeared first on AdExchanger.

A proposal to further regulate data brokers in California is getting even closer to becoming state law.

Last week, the Delete Act passed the state’s Assembly Appropriations Committee — with 10 Democrats voting in favor and three Republicans voting against — moving it on to a full vote by the California Assembly later this month. 

Sponsored by State Senator Josh Becker, (D-San Mateo), Senate Bill 362 has been praised by privacy advocates but attacked by the advertising industry. Along with requiring more transparency from data brokers, the bill would also give consumers an easier way to get data brokers to delete their personal data, create new enforcement measures and impose new fines on the companies that violate then.

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Since OpenAI launched ChatGPT last November, the marketing industry seems to have embraced that generative artificial intelligence is poised to have a place in the future of advertising. However, nearly a year into the hype cycle, mainstream brands like Pepsi, Frito-Lay and La-Z-Boy remain tentative to adopt the technology, seemingly wary of brand safety, copyright and data privacy issues.

AI-powered tools are touted as making marketing better, faster and cheaper, expediting tasks like copywriting and visual and audio production. At least 71% of ad agencies are already embracing generative AI, per recent Digiday+ Research. However, there doesn’t seem to be a clear consensus among marketers about how these tools should be used, and they’re either cautiously approaching AI-enabled tech or not approaching it at all.

“Obviously, there’s some stuff that we can test and we can look at, and learn from,” said Todd Kaplan, CMO of Pepsi. “But the technology, while very exciting and will be very important in years to come, it’s still proving out and it’s still at the very nascent stage in terms of what it can be.” 

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Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series.

In this installment, Digiday+ Research focuses on an analysis of the ad-supported streaming landscape and its role in marketers’ playbooks. Other reports in this series focus on social media usage and budgets, the retail media landscape and the display ad market. 

The next report in this series will lay out how the four ad channels compare to each other, including marketer usage of the channels.

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Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. 

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This week’s Media Briefing checks in with publishers about ad revenue from the various social platforms to see how the all of the changes from this past summer have impacted ad spend.

• Social media revenue roll call
• Fewer employees disclose ethnic/racial information
• Spotify’s podcast reckoning, NPR’s CEO to step down and more

Social media revenue roll call

Earlier this year, some publishers voiced concerns that their ad revenue-sharing deals with Snapchat were yielding less and less money. Half-a-year later, that narrative seems to be holding true. 

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His tariffs haven’t cut the trade deficit; they’ve merely shifted it.

The Vermont Socialist is counting on a second term with an agenda like the first.

According to a barrage of job listings posted by TikTok, the social-media giant is likely focusing on expanding its social-networking capabilities and private messaging features to retain more
interaction on the app.