Evolving Beyond Virality: Building Sustainable, Long-Term Careers in the Digital Realm

Many of us often wonder what the end goal is for our favorite creators. What happens after that viral dance video or after the 100th makeup tutorial? How do they transform their 15 minutes of fame into a long-lasting career? That’s where companies like Viral Nation come into play. Viral Nation is a worldwide influencer…

Virtual-Only Industry Events Show No Sign Of Abatement

Based on an analysis of data from the DBC Industry Calendar, the virtual staying power was attributed to the fact that the industry is holding more single-day events, which are well-suited for
webinars.

YouTube Builds A More Modern Streaming Experience For Viewers, Advertisers

The Rolling Stones livestreamed an interview for the first time today on YouTube to talk about their upcoming album. The interview exemplifies the importance of Google’s media and its growing
popularity. YouTube today announced new ad experiences being testing on CTV that aim to modernize and improve the experience for viewers.

Bolt’s AR Snapchat Lens Reimagines Cities With Fewer Cars

As part of its latest campaign, mobility company Bolt partnered with Snapchat to create an augmented reality lens that allows people to reimagine outdoor spaces with fewer cars. The “Feels Like Home” campaign was designed to encourage the public to “aspire toward better urban environments with less traffic emissions and congestion,” according to Bolt. The…

Britain Admits Defeat in Controversial Online Safety Bill

The UK government has admitted that the technology needed to securely scan encrypted messages sent on Signal and WhatsApp doesn’t exist, weakening its controversial Online Safety Bill.

Warner Bros. Discovery Cuts EBITDA Forecast By Up To $500M, Citing Strikes’ Impacts

But WBD raised its free cash-flow forecast due to a record-breaking box office for “Barbie” and lower costs in some areas.

Tubi TV Grows 16% Since February, With 74M Monthly Active Users

Tubi had 64 million monthly active users in February and has amassed nearly four billion streaming hours over the first six months of this year, according to the company.