Month: September 2023

Charter does not want long-term linear TV deals with network groups that would worsen legacy pay TV programming issues. Cable operators are increasingly weary of TV network groups “cheating,”
according to Craig Moffett, senior analyst, MoffettNathanson Research.

Inscape says those who have sharply reduced cable and satellite viewing time but kept their legacy TV bundle — “quiet quitters” — are a more troubling metric than traditional pay TV subscribers who
have shown significant declines.

For roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S. Open tennis and showing off new technology. Even as it pitches artificial intelligence to business leaders in 2023, human-to-human interaction remains essential to its b-to-b success. At this year’s Open, IBM has teamed with global creative agency…

“Our earlier study clearly demonstrated that there are a significant number of marketers who want to invest in diverse media suppliers but need help getting started,” ANA CEO Bob Liodice explains,
adding: “These guidelines will help them develop a strong and substantive investment strategy that includes increases in diversity spending that reflect each company’s customer base.”

The Roku Channel is just the latest to cut licensed content in the pursuit of improved bottom lines.

The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.

The post Viant Adds More Sellers To Its Supply-Path Optimization Program appeared first on AdExchanger.

In the last 18 months, the New York-headquartered company behind household names like Pepsi, Gatorade and Frito-Lay has increased its global first-party data records by 50% by accruing people’s email addresses in exchange for reward programs, letting it serve people more relevant messages, ultimately driving revenue. It wouldn’t share more specific numbers on its success….

The US ad market will be boring next year. In a good way. Brian Wieser predicts stabilization in 2024. But if you double-click on his numbers, there are several interesting

The post Brian Wieser Predicts Stable Growth For The US Ad Market (With A Few Death Spirals Thrown In) appeared first on AdExchanger.

The cable company accuses Disney of demanding a fee increase in order to finance the production of content earmarked primarily for streaming.