Self-driving-car pioneer and Aurora chief executive Chris Urmson insists his driverless trucks won’t put people out of jobs—even as he moves full speed ahead with his company’s self-driving software.
For Retailers, Catalogs Continue Their Comeback
More effective than email, the returns on this used-to-cost-too-much channel keep improving – especially for companies in feel-good product categories.
The Real Economics Of Programmatic
Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest
The post The Real Economics Of Programmatic appeared first on AdExchanger.
Welcome To The New Normalized: Brian Wieser Updates His U.S. Ad Model
The bad news is his 2023 forecast comes in at nearly half the growth rate of the Big 4 holding company consensus. The good news is that he projects marginally higher growth for 2024.
Kraft Heinz Made Snack-Themed Textbooks to Inject More Play Into the School Day
Kids often dread the end of summer and the return of class and homework. Kraft Heinz and agency Mischief @ No Fixed Address want to ease that transition with a set of snack-themed textbooks to make learning more playful. The four “FUNdamental Textbooks” are part of a back-to-school campaign titled “Taste Some Play Every School…
‘Mid, single digit growth is back’: ad spending’s new normal looks strikingly familiar
Advertising’s new normal looks more like the old one than observers initially thought.
Contrary to the earlier panic, there hasn’t been an advertising recession. Instead, it looks like ad spending is heading back to those mid-single digit levels we saw back in the 2010s, almost like the past three years of chaos didn’t even happen.
According to Brian Wieser, a media analyst and author of the Madison and Wall newsletter, ad spending for the year is expected to reach $360 billion in the U.S., marking a 5% increase from the previous year. He’s done some pretty thorough digging, analyzing about 80 different companies, looking at their public filings, and even diving into a bunch of data from the U.S. government to make that call.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Kate Hudson Tries Odd Therapy Trends in New Brand Deal
The craziness of the internet and the often bizarre beauty and health trends promoted are lampooned by Academy Award-nominated actress Kate Hudson in a campaign for medical and aesthetic laser company Alma. Hudson is the new global brand ambassador for Alma, which manufactures laser, light-based, radiofrequency, plasma and ultrasound technologies. The partnership with Hudson will…
Even Retail Media Owners Want More Measurement Standardization
There’s no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand budget investment to continue flowing, RMNs must work toward standardization, something Europe’s Interactive Advertising Bureau aims to achieve by bringing together retailers in the region. Retail media is currently the third fastest-growing advertising channel, forecast…
The UK Is Poised to Force a Bad Law on the Internet
WhatsApp and Signal have threatened to shut down services in Britain if the Online Safety Bill includes restrictions that undermine encryption. The government is pushing it through anyway.
Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO
Publishers are facing enough headwinds to make their heads spin. These challenges mean opportunity for publisher tech companies like Freestar, which announced Wednesday that it hired Heather Carver as its
The post Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO appeared first on AdExchanger.