Streamers Bank On Email To Reduce Churn; Inside The ‘Great Agency Reset’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Email Spreads Its Feathers Ultra-trendy CTV networks are turning to an old-school method for retaining users: email marketing.

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UNHCR’s Moving Film About Refugees Targets People Who Look the Other Way

The number of refugees in the world reached 35.3 million at the end of 2022-up from 27.1 million in 2021 and the largest ever increase recorded, according to UNHCR (the United Nations Refugee Agency). But as the global refugee crisis intensifies and triggers polarized debate, it can be all too easy for people to tune…

TikTok Begins Moving European Data To A Local Data Center

As part of its Project Clover initiative, TikTok announced Tuesday it has opened the first of three European data centers and is transferring users’ data to the new facility, noting that the data
migration will not be complete until Q4 2024.

Adweek Podcast: How the Kansas City Chiefs Are Winning on and off the Field

Two years ago, an official full-time marketing team for the Kansas City Chiefs brand was formed for the first time ever. One year ago, the team won the Super Bowl. In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek Podcast Network senior producer Al Mannarino are joined by…

Brave Commerce Podcast: The Challenges and Triumphs of Mission-Driven Marketing

In this episode of Brave Commerce, Amina Pasha, chief marketing officer at Thrive Market, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the intricacies of mission-driven marketing and the strategies that have fueled the ecommerce retailer’s growth. Speaking about leadership and brand experience, Pasha highlights that being a leader in the marketing field goes…