An ostrich, one of the fastest-running birds in the world, can sprint up to 43 mph, and a crocodile, with 60 razor-sharp teeth, has the strongest bite in the animal kingdom. Probably best to keep those details in mind if you’re tempted to raid the nests of either creature in the hunt for exotic eggs….
Programmatic CTV Still Has A Lot Of Growing Up To Do
CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation.
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What OpenAI Really Wants
The young company sent shock waves around the world when it released ChatGPT. But that was just the start. The ultimate goal: Change everything. Yes. Everything.
The End of Airbnb in New York
Thousands of Airbnbs and other short-term rentals are expected to disappear from rental platforms as New York City begins enforcing tight restrictions.
The Marketer’s Guide To IP Addresses In Connected TV
State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade.
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The Mad Men Era Is Over, and Junior Talent Expect Credit
When Mad Men character Peggy Olson steps into Don Draper’s office to contest her inadequate recognition as a copywriter at their agency, he asserts that receiving credit for ideas isn’t essential in advertising–unless you’re the creative director accepting a Clio award that he represents. Limited by her boss’ defensiveness, Olson softens to a more modest,…
The Award-Winning Metaverse Project That’s Saving a Nation
With a population of about 12,000, the nine islands of Tuvalu sit in the Pacific Ocean between Hawaii and Australia. But for how much longer? As a low-lying country, it is under severe threat from climate change and rising sea levels, which could see it become uninhabitable over the next century. To preserve the sovereignty…
AI Is Booming in RFPs. Here’s How Publishers Are Winning Business
In less than a year, as generative artificial intelligence has grown from a fringe pursuit to an object of mainstream fascination, marketers have sought to capitalize on the fervor by creating campaigns that align their brands with the topic. As a result, news publishers have seen an uptick in the number of requests for proposals…
Wary of Rising Plastic Concerns, More Brands Are Turning to Compostable Disposables
Faced with an ever-mounting plastic pollution problem–there are now 21,000 pieces of plastic in the ocean for every person–a plastic that turns into dirt might sound like the answer we’ve all been waiting for. But like most sustainability issues, it’s complicated. Despite broader public awareness of plastic’s impact on human health and the environment, the…
Creating A Common Language For Privacy Compliance
Meet the Privacy Implementation & Accountability Task Force, a new joint effort by the IAB and IAB Tech Lab to develop standards and best practices that strike the tricky balance
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