Threads Tests Keyword Search

Threads has officially begun testing keyword search on the app with users in Australia and New Zealand, providing a waning user base with a feature that has proven central to every other leading
social app.

Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH

Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York.

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Because A Zero Is Hard To Sell

Based on my back-of-the-envelope calculations, Nielsen’s Big Data shift will add 337.6 GRPs to the TV advertising marketplace for shows that weren’t rated before. How that affects the market will be
up to buyers and sellers, not Nielsen or the MRC.

MRC’s Ivie On Nielsen’s Big Data Shift: ‘We’re Standing Down’

“We only have one hammer. We write standards and audit. That’s all we do,” MRC chief George Ivie explains of the committee’s decision not to get involved in the tussle over Nielsen’s commercial
release of Big Data ratings.

IAC’s Diller: Studios Should Negotiate With Strikers Sans Netflix, Focus On Reviving Legacy TV

“The strike does one thing, and one thing only: It strengthens Netflix and weakens the others,” Barry Diller declared in a podcast interview.

Meta Isn’t Enforcing Its Own Political Ads Policy, While the 2024 US Election Looms

A nonprofit watchdog group has found that the right-wing group PragerU has pushed out more than 100 political ads on Facebook and Instagram, flouting Meta’s policies.