Turning CNN Around Will Not Be Easy For New CEO
In his new job as chairman and CEO of CNN Worldwide, the TV Blog wishes Mark Thompson good luck — because he’s gonna need it.
Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian
Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there’s a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually…