Month: October 2023

Big changes are coming to Netflix’s ad sales team. Adweek has exclusively learned that Netflix has promoted longtime exec Amy Reinhard to president of advertising, with current ad president Jeremi Gorman set to exit. Peter Naylor, who joined Netflix alongside Gorman, will continue serving as vp of worldwide ad sales. “In her nearly seven years…

The heavily-in-debt entertainment company was notified that its Nasdaq listing is in jeopardy due to having a below-$1 stock price for 30 days.

Some digital marketers cozy up to TV advertising when it looks and feels like digital. At least that’s been the case for Rumpl, a blanket brand historically marketed to people with an active outdoor lifestyle, such as campers, hikers and athletes. Rumpl built early sales momentum by targeting these audience niches across the big social […]

The post How Rumpl Uses CTV To Bring New Customers Into Its Fold appeared first on AdExchanger.

Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. This utilization comes to LinkedIn–which was acquired by Microsoft for $26.2 billion in 2016–with its latest AI offering to marketers: Accelerate. In a bid to assist B2B marketers in achieving more precise…

Produced in partnership with Marketecture

The following article highlights an interview between Dr. Mark Grether, vice president and general manager at Uber Advertising, and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn how Uber is going beyond retail media in its advertising efforts.  

After disrupting the transportation industry with its ride-sharing and food-delivery services, Uber wants to do the same with its advertising business. 

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Kara Puccinelli, Chief Customer Officer, Nexxen

In the last year, platforms on both the buy- and sell-sides of the ad tech industry have been actively working to disintermediate one another, crafting solutions that aim to pare down the roles of other partners.

The goal is to optimize the supply path, routing spend as directly as possible. However, an unanswered question in this pursuit is: what will disintermediation ultimately mean for advertisers and publishers?

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If you’re not sure, download a copy of CARU’s just-released “Building Guardrails for Child-Directed Advertising & Privacy in the Metaverse,” and start developing internal policies and strategies to
mitigate liabilities and figure out new ways of effectively targeting kids.

The delay is intended to give brands and agencies extra time to transition business to another ad server and support employees worldwide who might be affected by the decision.

Martina Suess Cromer has moved on from her role as U.S. communications chief at WPP and has been named global chief communications officer at FCB, a newly created role at the IPG agency. FCB is separating communications and growth into two distinct disciplines. Global chief marketing officer Brandon Cooke, previously responsible for FCB’s reputation practice,…