NBC’s ‘Sunday Night Football,’ With Taylor Swift In Tow, Earns 27M Viewers

According to the network, it was the largest streaming audience ever for a regular-season Sunday NFL game, with streaming viewing up 42% vs. the week before. NBC produced a “Taylor Made for Sunday
Night” game promo, which it says was viewed approximately eight million times.

The Growing Importance Of Audience Data In B2B Marketing

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at scale. At the center of these evolving capabilities sits audience data, an essential component of today’s successful B2B campaigns. […]

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India Is Using Terrorism Laws to Target Journalists

Police seized laptops and phones from reporters working for the anti-establishment Newsclick website—the latest outlet to be raided during a crackdown on media in India.

AI Algorithms Are Biased Against Skin With Yellow Hues

Google, Meta, and others test their algorithms for bias using standardized skin tone scales. Sony says those tools ignore the yellow and red hues at work in human skin color.

Slovakia’s Election Deepfakes Show AI Is a Danger to Democracy

Fact-checkers scrambled to deal with faked audio recordings released days before a tight election, in a warning for other countries with looming votes.

Buy Now, Pay Later … And Then Launch A Retail Media Network?

Klarna is best known as a buy-now, pay-later (BNPL) service for ecommerce purchases. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, joining what has become a very crowded landscape. “There are plenty of them, and I see more and more popping up,” says Klarna’s CMO, David […]

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