Month: October 2023

Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree building usually entails solo research behind a screen, Ancestry wants to reframe itself as a communal space where relatives can preserve and craft their legacies for generations to come. The brand’s new platform, titled “It’s…

Two years ago, consumer goods giant Danone North America was spending significantly less on media that targeted Hispanic audiences. Many advertisers only purchase Hispanic media for one-off campaigns and do not consider Hispanic audiences when constructing the media plan. But during the volatility of 2021, the company was looking to find ways to extend its…

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency. Adweek…

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency. Adweek…

A developer in Austria created a comparison website that helped open up the opaque world of food costs as regulators investigate the food industry.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite Apple will now let paid subscription apps (think The Economist or meditation app Calm) offer audio content exclusively for their subscribers, a trendy tactic in Podcast Land. Spotify has a similar idea, but it partners with the subscription service Patreon. And […]

The post Apple Opens Up (To Devour) Podcast Subscrips; Roblox Is Out Of The Blocks appeared first on AdExchanger.

Another ripple effect of influencer marketing continuing to mature: Marketers are spending more time vetting potential influencers and creators before partnering with them.

Over the last year or so, marketers have started to ask more questions about the influencers that influencer agencies pitch them on. The vetting varies by brand, and influencer marketing executives see this not only as a continued sophistication of the industry as more dollars flow to influencer marketing, but also as a sensitivity following the Bud Light controversy earlier this year.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Subscribe: Apple Podcasts • Stitcher • Spotify

The autumn season is ushering in some change to the Digiday Podcast. 

As of this week, Digiday’s senior media editor Tim Peterson will step down from his role as co-host of the podcast after nearly three years at the helm. Kimeko McCoy, Digiday’s senior marketing reporter, will succeed Peterson and serve as the new co-host of the Digiday Podcast alongside media editor Kayleigh Barber.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The Los Angeles Rams is using Snapchat’s augmented reality technology for advertisements on the football team’s home turf, Sofi Stadium, this season.

For one minute at home Rams games for its 2023 season, SoFi Stadium’s Infinity Screen, will transform the field into the Pacific Ocean for a Princess Cruise ad, featuring a free cruise giveaway. It’s not clear how many fans entered the giveaway, or what the financial agreement detailed.

The LA Rams’ wanted to use Snapchat’s AR technology to generate interest from advertisers across categories, according to Sarah Schuler, vice president of game presentation for the The LA Rams. The team’s execs would like to seal future deals for the SoFi Stadium during home games that could include other Snapchat capabilities, including lenses. (Snap Inc. recently closed its AR division, but the company plans to continue to invest in AR for users and advertisers).

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The calendar year’s fourth quarter has just begun — and it will be make or break for many publishers, platforms and networks looking to either make up shortfalls or increase their growth in ad revenue before the books are closed.

The above media firms are also counting on the thousands of brands looking for a holiday sales windfall to advertise heavily. In a report two weeks ago, independent analyst Brian Wieser predicted Q4 will be the biggest quarter of growth across all advertising — but that’s partly due to comparison to a soft Q4 in 2022.

In other words, it’s become much harder to predict how the fourth quarter will shake out. At least that’s the perspective of one platform CEO — Sean McCaffrey, who sits atop GSTV, an out-of-home video platform found in 18,000 locations, mostly gas stations and convenience stores. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.