What’s AI Actually Good for Right Now?

It’s been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then, the questions we’ve needed to ask about the technology have naturally evolved: Rather than debate whether to use it or what we stand to gain, we must now ask, where is it heading? Where does…

The Writers Strike Is Over. What’s Next for Advertisers?

TV and film writers have officially ended their five-month strike, with union leaders approving an agreement with the Alliance of Motion Picture and Television Producers. However, with TV sales hit hard by the action, this story isn’t quite over yet. Advertisers will certainly welcome reruns being swapped out for new content in the coming months;…

Tennessee Titans Use Stadium AR to Bring Augmented Reality to NFL Games

Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale sporting events and concerts. The Stadium AR platform can be themed to any team or stadium, and includes support for event sponsors. The Tennessee Titans became the first team to incorporate the Stadium AR platform…