Month: October 2023

Professional soccer players talking to each other or their coaches and managers on the field often cover their mouths to ensure that their conversations can’t be overheard by the opposing team or even parsed by lip-reading reporters or viewers at home. A new comedic ad campaign from Burger King France and creative agency Buzzman speculates…

“I will be overseeing the agency’s holistic media practice – bringing together strategy, planning, investment, activation and measurement through a performance marketing mental model that will
accelerate business growth for clients and OMD,” she says.

The need for B2B companies to differentiate themselves in the eyes of prospects and clients has never been greater, and the data-driven marketing tools to do so have never been more robust. However, legacy B2B mindsets, protocols and practices can take a lot of work to break, resulting in a sea of sameness regarding messaging and tactics within many B2B categories.

As a new generation of decision-makers takes the helm, B2B organizations must fundamentally rewrite their marketing playbooks, starting with the data that powers them. The B2B organizations that thrive in the near future will be the ones that innovate around company structure, preferred channels and how they communicate with buyers. 

In this Q&A, the Custom in-house agency at Digiday spoke with Kristina Prokop, co-founder of Eyeota and general manager of audience solutions at Dun & Bradstreet, about changes B2B marketers and companies are making to meet the needs of new decision-makers and set themselves up for success in the long run.

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Google announced a way for publishers to opt-out of having data from their website used to train the company’s artificial intelligence (AI) models, but keep information accessible to those querying on
Google Search.

Legend has it that a McVitie’s biscuit (or “cookie” in American parlance) triggered an argument between two members of The Beatles. Such is the power of McVitie’s treats over British snackers that they could even threaten to break up the Fab Four. McVitie’s is a British icon – but the trouble with icons is that…

Google Cloud director Ulku Rowe says she was underpaid by hundreds of thousands of dollars. It’s set to be the first case to reach trial since an employee revolt led Google to drop forced arbitration.

The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a brand refresh spearheaded by chief executive and publisher Lisa Hughes. The campaign, created by Philadelphia media agency Red Tettemer O’Connell, centers around the sense of pride Philadelphians have…

FTX’s Sam Bankman-Fried will stand trial on charges of overseeing fraud that sucked in high-profile investors and hundreds of thousands of clients. Why do smart people buy into bad companies?

Bathroom tissue brand Quilted Northern has chosen Orchard as its new creative agency after a competitive pitch process. Orchard is tasked with creating work that makes consumers who aren’t currently using Quilted Northern question their current toilet paper while giving them a compelling reason to buy the brand. “We loved this pitch. It felt like…