Introducing Adweek X: Collaborations, Connections and Convergence

Partnerships have defined success for our community for decades. Great minds from disparate backgrounds and disciplines come together to put great work into the world that increases awareness of, engagement with and, ultimately, purchase from brands–engendering trust and loyalty in the process. Fast forward to today, and there has never been a time when partnerships–collaborations,…

Adweek’s 2023 International Agency of the Year Finalists

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency. Adweek…

Adweek’s 2023 Multicultural Agency of the Year Finalists

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency. Adweek…

Supply-Path Optimization Might Not Be As Scary As The Industry Thinks

Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.

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Mastercard’s CMO on Driving Revenue From Web3 Initiatives and Brand Sonic Identity

This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. So far, the results are music to Mastercard’s ears. The financial payment processor’s bullish Web3 investments have positioned Mastercard as a technologically advanced company that has led to a positive…

Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve

In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate search engines and programmatic tech to generate ad revenue for worthless pages, accounted for about 5% of all open web auctions. By 2021, MFA sites, as they’d come to be called that year, had ticked […]

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Does The Privacy Sandbox Have An Awareness Problem?

At Programmatic IO in New York earlier this week, as I left a session to grab some lunch, a smiling young man handed me a little survey card and a pen. (I can say “young man” because I’m old.) Anyway, I looked down at the card and saw the Privacy Sandbox logo at the top. […]

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Captain Morgan’s First 0.0% Booze Ad Asks, ‘Why You Always Whying?’

If you’ve spent any amount of time on X (formerly Twitter) since 2015, chances are you’re familiar with Nicholas Fraser–the face of the “Why You Always Lying?” meme. Fraser first rose to fame eight years ago with a Vine video of him performing a funny, homemade song his backyard to the tune of the 1998…

Disney Premieres Anti-Password Sharing; No Sense Battling The Bots

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s The Password? The Mouse House meant what it said about banning password sharing. Starting Nov. 1, Disney+ will bounce subscribers off shared accounts in Canada, with other markets sure to follow, CNET reports. The company sent an email last week alerting Canadian […]

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Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment

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It’s a volatile time in social media marketing as the social landscape becomes increasingly fragmented. And few companies understand that better than Meta.

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